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It's still too early to know if Twine will be successful with consumers, says Tony Shaw, president of Semantic Universe, an organization committed to raising awareness of semantic technologies in business and consumer settings. Success will not simply depend on making the technology work, but also on managing people's expectations of the technology, he says. "It's about fighting the hype problem."

Twine will open up to invited users starting today. In the next couple of months, says Spivack, the tool will accept more users, and by the summer of 2008, it should be completely open. In addition, Twine will have an open platform that allows software developers to build tools on top of it, such as visualization software so that users can see their information in different ways. "But first, we're starting with the basics," Spivack says.