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25 Nov 08
Why the Four C?s of Community Require the Commitment of Many - Advertising Age - DigitalNext
Internet Communities
30 Jul 08
WOM Builds Loyalty as Businesses ?Tribalize? - MarketingVOX
Community Involvement and Influence
02 Jul 08
Consumers Seeking Products Online Share Findings via WOM - MarketingVOX
WOM Influence on Internet
Infectious Exuberance
Crowd exuberance
Is Google Making Us Stupid?
Internet impact on what and how we read; how we think
17 Jun 08
Consumer Internet Barometer - The Conference Board
Message Board and Social Network Usage by Heavy Users
21 May 08
Does the Web Inspire Consumers to Buy? - eMarketer
Internet Purchase Influence - self report
12 Mar 08
Buzz Marketing for Technology: Influencers Shminfluencers â a podcast with Duncan Watts
Influence and Enthusiasts
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