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Miguel Membrado's Library tagged marketing   View Popular

15 Mar 09

Data Mining Moves to Human Resources - BusinessWeek

The cross-section of HR and more mathematical / data - based approaches and social networking platforms bring interesting and perhaps controversial angles to the space that we are discussing:

"... The chart looks like colorful pop-art doughnuts flying through space. The message, though, is anything but playful. Based on a mathematical analysis of work at an undisclosed Internet company, each circle represents an employee. Those who generate or pass along valuable information within the company are portrayed as large and dark-colored.
And the others? "On a relative scale, they don't add a hell of a lot,"
says Elizabeth Charnock, chief executive of Cataphora, the Redwood City
(Calif.) company that carried out the study for a client. The upshot
for managers faced with a mandate to downsize: Small and pale circles
might be a good place to start cutting."

www.businessweek.com/...b4124046224092.htm - Preview

marketing humanresources mathematics HR socialnetworks

Google to Offer Ads Based on Interests - NYTimes.com

Google will begin showing ads on Wednesday to people based on their previous online activities in a form of advertising known as behavioral targeting, which has been embraced by most of its competitors but has drawn criticism from privacy advocates and some members of Congress.

www.nytimes.com/...11google.html - Preview

ads businessmodel marketing google revenues

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