Miguel Membrado's Library tagged kiminden →  View Popular

blog.wirearchy.com/...n-on-investment-in-interaction - Preview

kiminden enterprise2.0 jonhusband wirearchy

Very good direction taken by SocialText. A free service is the only way to allow people to discover the real benefit of a collaborative tool. Otherwise they don't have enough time to do it, because sometimes it takes 1 year to adopt this new behaviors. With Mayetic we had this kind of cycles, our customers buying us our solution 1 year after having used our free solution. And we didn't have offered free solution, they never have used this kind of solution, and they never have bought it... Perhaps BlueKiwi has the same problem with their 30 days limited time free offer. With more tha 5 years of feedback about how people adopt this kind of solution, we know that this is the only way, because we tested all the possible kind of sales during this 5 years ;)

www.techcrunch.com/...eemium-with-socialtext-free-50 - Preview

enterprise2.0 socialtext bluekiwi kiminden collaboration

Very interesting article about Apple way of winning. Two words: innovation and market listening. Good analysis from Gillmor, it's true that what succeed Apple is really amazing.

www.techcrunchit.com/...why-apple-wins-every-time - Preview

kiminden iphone apple innovation ecosystem