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Miguel Membrado's Library tagged bluekiwi   View Popular

24 Jun 09

Socialtext Goes Freemium With Socialtext Free 50

Very good direction taken by SocialText. A free service is the only way to allow people to discover the real benefit of a collaborative tool. Otherwise they don't have enough time to do it, because sometimes it takes 1 year to adopt this new behaviors. With Mayetic we had this kind of cycles, our customers buying us our solution 1 year after having used our free solution. And we didn't have offered free solution, they never have used this kind of solution, and they never have bought it... Perhaps BlueKiwi has the same problem with their 30 days limited time free offer. With more tha 5 years of feedback about how people adopt this kind of solution, we know that this is the only way, because we tested all the possible kind of sales during this 5 years ;)

www.techcrunch.com/...eemium-with-socialtext-free-50 - Preview

enterprise2.0 socialtext bluekiwi kiminden collaboration

31 Mar 09

The FASTForward Blog » blueKiwi 2009 - The Sociology of Productivity is a Core Design Principle: Enterprise 2.0 Blog: News, Coverage, and Commentary

Jon Husband is analysing in detail the new BlueKiwi offer, and how it is a real tool to help changing usages within corporations. He demonstrated that this is a new layer to information systems, not only a complement to any existing IBM or Lotus infrastructure, which is the major problem for large accounts to integrate this new technologies.

www.fastforwardblog.com/...ity-is-a-core-design-principle - Preview

bluekiwi enterprise2.0 jonhusband productivity

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