If Twitter succeeds in attracting a mass audience, there will be “all sorts of revenue opportunities”, claims Mr Chaffee. But for now, with plenty of cash in the bank, it can afford to build its audience for “years” before worrying about how to make money, he says.
This “build it and they will come” approach has produced many of the biggest names on the internet. It was the strategy behind household names such as YouTube and Skype as well as Google itself. Twitter still has a long way to go to join that club but, among the many consumer internet services that are struggling for attention, it has a better chance than most.
