businesscasual - mel aclaro on Diigo

Nov

13

2007

Marketing Article: The Link-Building Bible: Over 100 Tips, Tricks and Tactics for Rapidly Building Link Popularity by Marketing Profs

www.marketingprofs.com/...g-bible-114-tips-galliford.asp

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blogs groups marketing social networks businesscasual realblogging

1. Give articles away via one of the many article distribution services
2. Write articles for your industry's sites;
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- 4. Write press releases and distribute them through services such as PRWeb (www.prweb.com), PRNewswire (www.prnewswire.com), or PRLeap (www.prleap.com).
- 5. Write a press release and offer it to a journalist as an exclusive.
- 8. Run surveys on your site and then publish the results. Good surveys can generate a lot of links.
- 10. Create lists that recommend, such as "Top 10...," "Best of...," and "10 Tips to..." These attract inbound links.
  
  11. Create lists that debunk, such as "Top 10 Myths..." or "Top 10 Mistakes..."
- 16. Position yourself as an industry guru and get yourself on journalists' and bloggers' Rolodexes.
- 29. Ask and answer questions on Yahoo Answers (http://answers.yahoo.com/). In your answers, you can point people to online resources, which of course could be an article on your Web site!
- 36. Participate in industry forums and be sure to you include your domain name in your signature (where possible).
- 37. Add comments to blogs and reference your Web site. Make only sensible and relevant contributions.
- 82. Ask to have the link placed in the context of a relevant article rather than stuck on a "Links" page.
  
  83. Better still, ask the reciprocal site to write an article recommending your Web site with the link at the end.
  - mel aclaro on 2007-11-13
    f you have a relatively popular site that is receiving an increasing amount of requests for link reciprocation, it would be better to moderate the inbound requests by first asking them to send you a link to an article they posted on their blog site that links back to yours.
  Add Sticky Note
- 91. Sell products on eBay and give the money to charity. Ask the charity to link to your site. Obviously, picking a big and relevant charity will provide the maximum benefit.

Marketing Article: Blogging Baby Steps: How to Join the Conversation Without Starting Your Own by Marketing Profs - Print

www.marketingprofs.com/print.asp

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blogs networking quickd social networks businesscasual activerain realblogging

Not all of us have our proverbial "ducks in a row" on Blog Day One, so this comment approach can ease you into the blogosphere and introduce you to fellow bloggers.
- mel aclaro on 2007-11-13
  I like this approach. It helps get new, aspiring bloggers "out there" without the burden of hosting a full-blown blog right off the bat.
Add Sticky Note
Step 3: Set up search alerts that arrive via email. These alerts are your alarm clock for checking out new blog posts and then commenting.
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- You can also use RSS feed readers and feed search tools to create similar alerts
- Step 4: Comment Tracking.
- Step 5: We are now at the easy part—reading all those blog posts and finding the most relevant to your expertise so you can comment. A gentle reminder: you do not have to read all of these newfound blogs in order to start commenting.
- Step 6: Be like Nike: Just do it. Post a comment.

Jan

28

2008

The ROI of Social Media | NTEN: The Nonprofit Technology Network

nten.org/...the-roi-of-social-media

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research roi social networks businesscasual

Sep

1

2008

Seven Driving Forces Shaping Media - From 'Trends in the Living Networks'

From Ross Dawson, author of Living Networks. Also included in the downloadable Future of Media Report 2008. (See article for link.) \n\nKey highlights of the 7 driving forces below. (BTW, #2 on Fragmentation is a graph I now keep next to the TV remote to justify to my wife why I'm compelled to switch channels obsessively.) ;-)

rossdawsonblog.com/...seven_driving_f.html

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articles trends social networks society media businesscasual

1. Increasing Media Consumption
Implications:
Average total media consumption will exceed waking hours. Most media will be consumed with partial attention. Advertising impact will decrease.
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- 2. Fragmentation
- Implications:
  Current mass media markets are ephemeral. Revenues per channel will decrease. In all except a handful of cases, production costs will need to scaled down.
- 3. Participation
- Implications:
  An infinite supply of content. Increased fragmentation of attention. Pro-Am (professional-amateur) content models will emerge.
- 4. Personalization
- Implications:
  Users’ expectations for control over their media will increase. Abuse of personalized advertising will create a backlash. Some will opt-out, and others will opt-in if sufficient value is created.
- 5. New revenue models
- Implications:
  Advertising aggregation will be central to the media landscape. Media companies will segment and unbundle ad sales and content creation.
- 6. Generational change
- Implications:
  Media channels will be increasingly age-segmented. Advertisers will accelerate their shift to new media outlets. Sharemarket valuations will reflect age profiles of audiences.
- 7. Increasing bandwidth
- Implications:
  Video on demand anywhere, anytime. Personal clouds will allow music and video collections to be accessed anywhere without local storage. The rationale for allocated media spectrum and infrastructure will fade.

Oct

2

2008

The Death Spiral

ezinearticles.com/?The-Death-Spiral&id=66172

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management businesscasual business management

“The Death Spiral” is a fatal illness if not corrected immediately. This illness can be brought on by many factors including the process of building an infrastructure (“Ivory Tower”) prematurely based predominantly on the self-gratifying needs of our ego.
If it becomes an infrastructure problem that doesn’t have a revenue stream of sufficient magnitude to support the fixed costs it generates, then the infrastructure must be torn down and rebuilt.
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- Panic Response Management is, in effect, crisis restructuring.
- The executive team must answer the question, “what are we trying to accomplish?” You need to be data and goal specific. Becoming profitable is an unacceptable response. You must identify all contributing factors to your lack of success. Then you must determine exactly what you should be doing and what your objectives are. You must develop a common understanding of and a universal commitment to the objectives not only by your executive staff but also by every employee within your organization.

Sep

2

2008

From the T+D Blog: "Reverse Mentoring"

The article above discusses is an under-used resource pool for distributing knowledge and changing corporate culture. That is, including younger members of the organization to share with more senior members of the organization what they know about current trends as well as their perspective of the benefit of those trends. Not only does this approach help with knowledge sharing, but can also benefit newer members with venues for improving communication and presentation skills. Highlights below:

tdblog.typepad.com/...reverse-mentori.html

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In today’s workplace wiser does not necessarily mean older.
In today’s workplace wiser does not necessarily mean older.
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- A generation ago a senior manager couldn’t possibly imagine sitting for a lecture about any topic by a junior employee. But with reverse mentoring, that is happening with increasing frequency. Junior employees are schooling their supervisors about cultural traits, new market segments and the trendiest web pages.
- reverse mentoring should not be interpreted as an opportunity to tutor a boss believed to be out of touch.
- Junior employees should be aware that many changes in the workplace occurred after the baby boomers entered it, notably the wider use of technology.
- Besides the transfer of knowledge, the practice recognizes the expertise that younger employees bring to the workplace, a crucial compliment not often paid to newer employees.
- Procter & Gamble was one of the pioneers of reverse mentoring. Facing increasing turnover among its female employees and a resulting lack of female candidates for leadership positions, the company’s male executives were paired with younger female employees to capture information about the next generation of women as consumers and leaders.
- When Jack Welch was CEO of General Electric, he instructed top managers to meet with younger employees to learn more about the Internet.

Aug

31

2008

"Edupunk" Rocks the (Virtual) House

Do you blog? Make wikis? Twitter? Do you build mash-ups for your classes? Do you ever wake up thinking about an innovative twist on PowerPoint that will rock students so hard they'll pipe up and join the conversation? Could be you're an edupunk. Coined by Jim Groom, "Edupunk" an educational approach that combines creative drive with a maverick attitude, celebrating a kind of cocky, do-it-yourself confidence in which the educator—or possibly the student—designs the tools for teaching and learning. It speaks directly to the corporatization of education—and doesn't say nice things about it.

elearnmag.org/subpage.cfm

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businesscasual elearning training

"Edupunk" is an educational approach that combines creative drive with a maverick attitude, celebrating a kind of cocky, do-it-yourself confidence in which the educator—or possibly the student—designs the tools for teaching and learning.
"Edupunk" is an educational approach that combines creative drive with a maverick attitude, celebrating a kind of cocky, do-it-yourself confidence in which the educator—or possibly the student—designs the tools for teaching and learning. It speaks directly to the corporatization of education—and doesn't say nice things about it.
3 more annotation(s)...
- In introducing the term "edupunk," Groom offered a name to an educational approach that not only embraces online technologies and communities, but any sensible tool at hand.
- three facets to edupunk. "On the one hand, it's a reaction against the commercialization of learning—in particular, onerous copyright, things like lawsuits over patents by big corporations," he explains. "On the other hand, it has come to symbolize the do-it-yourself aspect of educational technology, the idea that people can do the same things that these expensive enterprise systems do with simple tools and simple methods, and not only can they do them, but they can frequently do them better."
- The third ingredient in edupunk, according to Downes, is "thinking for yourself instead of being told what to think and learning for yourself instead of being told what to learn."

Aug

30

2008

Innovate: Why Professor Johnny Can't Read: Understanding the Net Generation's Texts

A bit academic for my taste, but good article, nontheless (free registration required) that explores the nature of today's online content as a reflection of the differences between today's students and their older instructors. It discusses the unique challenges this group of learners may present for instructors who don't share their students' technological immersion. But, it also suggests how such challenges might be overcome.

www.innovateonline.info/index.php

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businesscasual training presentation articles learning theory

In the last two decades, computer-enhanced learning has exploded to the point where almost every college campus markets its cutting-edge technology resources. Part of the impetus behind this growth is an attempt to address the needs of a fundamentally different type of learner who has been identified in the literature as the Net-Generation, or N-Gen, student
One indicator of the extent and type of differences between the Net Generation and previous generations of learners are the texts that N-Gen learners create and consume.
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- Failing to recognize these texts as valuable tools in the teaching and learning process, professors dismiss an entire constellation of literacy skills.
- while N-Gens interact with the world through multimedia, online social networking, and routine multitasking, their professors tend to approach learning linearly, one task at a time, and as an individual activity that is centered largely around printed text
- Research in social psychology suggests that culture influences not only what a person thinks about but also how he or she thinks; that is, strategies for processing information may differ according to the culture in which a person matures
- a phenomenon referred to by Trojan et al. (2004) as "adaptational neuroplasticity" (104). This research points to the possibility that N-Gen students are literally wired differently from previous generations, their brains shaped by a lifelong immersion in virtual spaces. Repeated and prolonged exposure to the digital world may mean that N-Gen students process and interact with information in a fundamentally different way from those who did not grow up in this environment.
- How does what we learn by studying the N-Gen's texts compare with what happens in the classroom? Gee (2007) points out a key distinction:
  Classrooms tend to encourage and reward individual knowledge stored in the head, not distributed knowledge. They don't often allow students to network with each other and with various tools and technologies and be rewarded for doing so . . . . classrooms tend to narrowly constrain where students can gain knowledge, rather than utilize widely dispersed knowledge. (103)
- While interaction certainly exists in a traditional classroom, much of the pedagogy is built on models that require solitary, independent learning.
- One way to build a stronger understanding of the N-Gen student is by participating in the same learning spaces where this generation spends so much time.
- think of places where N-Gens create, consume, and reshape text not as strictly entertainment or social gathering places but as alternate classrooms

Capturing Screenshots in Firefox 3

Here are eight Firefox 3 screenshot tools that are worth trying. These tools will do everything from save just a section of a page to entire pages, as well as give you the ability to upload images automatically to specified image hosting services.

mashable.com/...firefox-3-screenshot-tools

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webtools productivity businesscasual

Top 100 Tools for Learning 2008

www.c4lpt.co.uk/...top100.html

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training elearning astd businesscasual

Feb

25

2008

Defining and Understanding Virtual Worlds

www.learningcircuits.org/...0507kapp.html

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businesscasual

My Global Career » Blog Archive » No Job for Video Résumés Yet

www.myglobalcareer.com/...no-job-for-video-resumes-yet

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businesscasual

Sep

24

2007

PayPerPost Abuses Declining Job Candidate

www.techcrunch.com/...abuses-declining-job-candidate

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businesscasual

Sketchcasting - Another Weapon In The Blogging Arsenal

www.techcrunch.com/...weapon-in-the-blogging-arsenal

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elearning utilities webtools businesscasual activerain realblogging

Sep

18

2007

Is This the End of the Line for Real Estate Agents? | RISMedia

rismedia.com/...he-line-for-real-estate-agents

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trends businesscasual activerain realblogging real estate

In another few years, consumers and agents will stand on equal footing with respect to access to and marketing of homes for sale. In addition, the real estate process is no longer a mystery. Much of the documentation is available online or from low cost providers. If a consumer is willing, there are few barriers to complete a transaction without a real estate agent.
In this environment, the viability of the real estate agent turns on their ability to find new and unique areas of value.
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- Find a niche in which you can develop an expertise and translate that knowledge into consumer value in the real estate transaction.
- Real estate professionals who rely on traditional areas of value, such as MLS access and knowledge of the process and documentation, will disappear.
- In 10 years, will consumers be doing their own transactions without a real estate agent involved? I doubt it. Will the requirements of a successful real estate agent change? Certainly, they already have.

mel aclaro's Library tagged businesscasual → View Popular, Search in Google

Marketing Article: The Link-Building Bible: Over 100 Tips, Tricks and Tactics for Rapidly Building Link Popularity by Marketing Profs

Marketing Article: Blogging Baby Steps: How to Join the Conversation Without Starting Your Own by Marketing Profs - Print

The ROI of Social Media | NTEN: The Nonprofit Technology Network

Seven Driving Forces Shaping Media - From 'Trends in the Living Networks'

The Death Spiral

From the T+D Blog: "Reverse Mentoring"

"Edupunk" Rocks the (Virtual) House

Innovate: Why Professor Johnny Can't Read: Understanding the Net Generation's Texts

Capturing Screenshots in Firefox 3

Top 100 Tools for Learning 2008

Defining and Understanding Virtual Worlds

My Global Career » Blog Archive » No Job for Video Résumés Yet

PayPerPost Abuses Declining Job Candidate

Sketchcasting - Another Weapon In The Blogging Arsenal

Is This the End of the Line for Real Estate Agents? | RISMedia

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