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Seven Driving Forces Shaping Media - From 'Trends in the Living Networks'
From Ross Dawson, author of Living Networks. Also included in the downloadable Future of Media Report 2008. (See article for link.) \n\nKey highlights of the 7 driving forces below. (BTW, #2 on Fragmentation is a graph I now keep next to the TV remote to justify to my wife why I'm compelled to switch channels obsessively.) ;-)
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1. Increasing Media Consumption

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Implications:
Average total media consumption will exceed waking hours. Most media will be consumed with partial attention. Advertising impact will decrease.
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Richard Edelman - 6 A.M.: Public Engagement
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the evolution of public relations into public engagement
Innovate: Why Professor Johnny Can't Read: Understanding the Net Generation's Texts
A bit academic for my taste, but good article, nontheless (free registration required) that explores the nature of today's online content as a reflection of the differences between today's students and their older instructors. It discusses the unique challenges this group of learners may present for instructors who don't share their students' technological immersion. But, it also suggests how such challenges might be overcome.
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In the last two decades, computer-enhanced learning has exploded to the point where almost every college campus markets its cutting-edge technology resources. Part of the impetus behind this growth is an attempt to address the needs of a fundamentally different type of learner who has been identified in the literature as the Net-Generation, or N-Gen, student
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One indicator of the extent and type of differences between the Net Generation and previous generations of learners are the texts that N-Gen learners create and consume.
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The Housing Crisis Is Over - WSJ.com
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The boom made housing unaffordable for many American families, especially first-time home buyers. During the 1990s and early 2000s, it took 19% of average monthly income to service a conforming mortgage on the average home purchased. By 2005 and 2006, it was absorbing 25% of monthly income. For first time buyers, it went from 29% of income to 37%. That just proved to be too much.
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Since then, house prices have fallen 10%-15%, while incomes have kept growing (albeit more slowly recently) and mortgage rates have come down 70 basis points from their highs. As a result, it now takes 19% of monthly income for the average home buyer, and 31% of monthly income for the first-time home buyer, to purchase a house. In other words, homes on average are back to being as affordable as during the best of times in the 1990s. Numerous households that had been priced out of the market can now afford to get in.
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Lights, Camera, Action? SI Review May 2008 | Staffing Industry Analysts Articles / Research Topics | ArtIcles/News | Staffing Industry Analysts
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Mel Aclaro
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Aclaro
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