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Oct
19
2010

  • Sharing feelings is a basic human need. If your videos capture an emotion that resonates with its audience, users will share it, because they are not just sharing your content — they are sharing the feeling your video has created.
  • Your message needs to be clear and it needs to be something people will want to align themselves with, whether it’s a reflection of their humor, fashion sense, tech-savvy or popularity. If users don’t want their friends associating your video with their identity, they won’t share it.
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Jul
28
2010

  • Although Twitter seem to be the talk of the town, Facebook is the 900 pound gorilla when it comes to actually driving website traffic, sending nearly 7 in 10 visitors from the Social Network category
  • Many Twitter users access the service through applications instead of via Twitter's website. These applications do not report http-referrer data to Web servers, which makes it impossible to tell where the clicks originate.
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Jul
21
2010

  • 180 million people in the U.S. watch online video for an average of 13 hours each month
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  • Monthly Ads Per Viewer
  • ABC.com Top Shows
  • CBS.com Top Shows
  • NBC.com Top Shows
Jul
6
2010

  • But who wants to “friend” or follow a disposable toothbrush on Facebook?
  • From a social media standpoint, we thought it was a good platform,”
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Jun
8
2010

  • If your goal is 75% to entertain and 25% to sell a product, you already have a handicap.
  • To remedy this issue, you can present content that is not explicitly branded, and then reveal your involvement later.
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May
25
2010

  • He says there is a tendency to often overlook the emotional drivers of shopping and transactions. Today, selling travel online is very rational and linear, pointed out Miller.
  • “The next real innovation for online travel selling lies at the intersection of creativity and technology. We need to invest more here (including videos),” Miller told EyeforTravel’s Ritesh Gupta.
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May
24
2010

“Retailers are making the case that videos boost their sales conversion rate, a measure of the increase in the percentage of shoppers who make a purchase after viewing a product video,”

www.emarketer.com/Article.aspx
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video marketing

  • The proportion of the top 50 US online retailers offering videos jumped 378% in 2009 over the year before
  • of respondents who indicated they were planning a site redesign in the next 12 months, some 42.3% said they would add video to their site.
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May
3
2010

  • Although its month-over-month viewership declined 11.7%, YouTube still had the most viewers of any online brand (96.1 million) in March 2010. Yahoo, which experienced impressive 19.4% growth in month-over-month viewership, followed with 30.5 million viewers. Facebook came in third with 23.3 million viewers and 3.6% month-over-month growth.
  • m growth. Hulu, which ranked sixth in unique online audience in March 2010, ranked second in total online video streams (707.5 million), representing 9.3% month-over-month growth.
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Apr
28
2010

  • The number of unique viewers of online video increased 1.3% year-over-year, from 130.1 million unique viewers in March 2009 to 131.7 million in March 2010.
Apr
26
2010

  • RedLever pitched the idea for the webisode series to Digitas, Jenn-Air’s agency, which is using them as an online element of a campaign that includes magazine ads and live events.
  • The webisodes run at the home site and in banners at sites in the Adconion network.
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Mar
8
2010

  • But this isn’t how the Internet works. Viral content doesn’t spread just from primary sources like YouTube or Flickr. Blogs, Web sites and video aggregators serve as cultural curators, daily collecting the items that will interest their audiences the most
Jan
12
2010

  • Print media would love to ramp up video efforts, but they can’t because it’s not a natural part of their DNA, operations or culture.
  • Online video is where search was in 1999
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Nov
3
2009

  • 11% of all US active streamers of video, or 7.7 million, do not subscribe to cable or satellite
  • "If you get the channel at home on your TV, then you can go online, authenticate with data that the TV gives you, and you're free and clear to watch the movies."
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Sep
28
2009

There is a gender split when it comes to preferences in online video, according to new data from market research group Nielsen Online.

arstechnica.com/...eaming-video-is-from-venus.ars
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soclialmedia video

  • Men aged 18 to 34 were over twice as likely to check out user-generated video sites as women, with YouTube being their number one destination.

  • The majority of personal travelers still plan to travel just as much or more throughout 2009, compared with 2008. Booking behavior has changed, however. Travelers will shop around more and wait for the best deal before they book.
  • Many consumers are holding out, but it doesn't mean that campaigns aren't working, according to Google's Insight for Search tool.
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