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Nielsen: YouTube is from Mars, streaming video is from Venus - Ars Technica
There is a gender split when it comes to preferences in online video, according to new data from market research group Nielsen Online.
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Men aged 18 to 34 were over twice as likely to check out user-generated video sites as women, with YouTube being their number one destination.
Facebook Users Are Getting Older. Much Older.
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As you can see in the chart below, the overall number of users between 18 and 24 years of age has grown only 4.8% between the fourth of January and the fourth of July of 2009. In comparison, the number of users aged 25 – 34 has grown 60.8%; the number of users aged 35 to 54 has grown 190.2%, while the number of users older than 55 years has grown a tremendous 513.7%.
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the number of high school and college students has declined by -16.5% and -21.7%, respectively.
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Micro Persuasion: Five Digital Trends to Watch for 2009
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Customer care and PR are blending as consumers use social media to demand service
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The media is in a constant state of reinvention as it transitions
from atoms to bits - 3 more annotations...
Number of Online Videos Viewed in the U.S. Jumps 13 Percent in March to 11.5 Billion
Other notable findings from March 2008 include:
73.7 percent of the total U.S. Internet audience viewed online video.
84.8 million viewers watched 4.3 billion videos on YouTube.com (50.4 videos per viewer).
47.7 million viewers watched 400 million videos on MySpace.com (8.4 videos per viewer).
The average online video duration was 2.8 minutes.
The average online video viewer watched 235 minutes of video.
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- 73.7 percent of the total U.S.
Internet audience viewed online video. - 84.8 million viewers watched
4.3 billion videos on YouTube.com (50.4 videos per viewer). - 47.7 million viewers watched
400 million videos on MySpace.com (8.4 videos per viewer). - The average online video
duration was 2.8 minutes. - The average online video
viewer watched 235 minutes of video.
Other
notable findings from March 2008 include: - 73.7 percent of the total U.S.
Steve Rosenbaum: 5 Trends That Will Change Media in '09
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This will create a huge influx of unfiltered material, and create a significant demand for filters and editors who can find/sort/select and recommend contextual quality content within verticals.
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the core resource required to building a high-quality curated experience is not capital, but knowledge.
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Alpine Meadows Multimedia Gallery
I helped define functionality and create the vision for this media player. I also convinced the team and client to use YouTube and Flickr for their proven ability to generate links. This sollution allows using social media sites without sending the viewer away from the client's site.
Viral marketing - spreading a good virus | buzz.io
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If your customers love you and you have a good story to tell they will be your evangelists.
EDAWN campaign seeks out Bay Area workers | www.rgj.com | Reno Gazette-Journal
Article from local paper on the Social Media Marketing project that I helped engineer.
Facebook Strategy - Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
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When it comes to social media, the mentality of short lived campaigns should go away.
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this campaign let go to gain more.
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Online Spin » Blog Archive » Social Media’s Role In A Media Plan
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no one has unlocked social media in a way that demonstrates return on marketing objectives, such as reasonable expected range of outcome at for set amount of resource allocation
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I think social media should be a core component of your marketing mix
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