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10 Dec 09

Six Million More Seniors Using the Web than Five Years Ago | Nielsen Wire

blog.nielsen.com/...ng-the-web-than-five-years-ago - Preview

web socialmedia search email usage stats

people 65 and older still make up less than 10 percent of the active Internet universe,
The No. 1 online destination for people over 65 in November 2009 was Google Search, with 10.3 million unique visitors. Windows Media Player and Facebook were No. 2 and No. 3, with 8.2 million and 7.9 million visitors, respectively. Interestingly, Facebook, which came in at No. 3, ranked No. 45 just a year ago among sites visited by senior citizens.

Digital: Google Search Results Now Include Facebook, MySpace - Advertising Age - Digital

- Google lifted the curtain today on a host of new features that incorporate time and place into its search results, including the coming integration of Facebook and MySpace status updates into search results.

adage.com/...article - Preview

socialmedia google

clearly the goal is to cement its position as preferred search engine for social-network users, and to give anyone searching better visibility in what is being said at a given moment.
Google's mobile search results will now include a section containing a rolling list of real-time updates from sources including newly published blogs and pages, feeds from Twitter and public Facebook and MySpace updates. Google will also show the real-time trending topics being discussed.
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- "The big challenge isn't pulling in the information from across the web quickly -- it's sorting through it and putting the good stuff at the top," said Harry McCracken, editor of the Technologist. "In a way, this is similar to the challenge that Google tackled when it was founded. There were other search engines, such as AltaVista, but nobody had figured out how to determine which sites should be at the top of results. Google nailed relevance back then, so they have as good a short as anyone at addressing it with real-time search."
- "My sense is mobile search will end up being a bunch of things -- there's voice input, you'll use a map, you'll use a camera," said independent mobile search analyst Greg Sterling. "The context and modality with which you have in mobile is much more varied than on a desktop. None of this is a translation of the desktop experience."

09 Dec 09

Facebook Now Accounts For 1 In 4 Internet Pageviews

www.businessinsider.com/n-4-internet-pageviews-2009-10 - Preview

socialmedia facebook

Facebook
accounts for 25% of U.S. online pageviews.
Google, meanwhile, accounts for 1 in 12 pageviews (8%).

07 Dec 09

Trends: The Social Life of Health Information | Pew Research Center's Internet & American Life Project

pewinternet.org/...39--ePatient-Connections.aspx - Preview

pharma socialmedia pew

As a country, we’ve gone from about half of adults being online in 2000 to about 80% in 2009.
Five percent of U.S. homes had broadband in 2000; two-thirds of homes have broadband in 2009
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- 56% of American adults go online wirelessly, whether it’s a laptop, PDA, or other device. When we include mobile access in our definition of the internet population, differences between whites and African Americans disappear.
- 37% of internet users share photos online.
- One in five internet users update their status on Twitter or another similar service like Yammer.
- Nearly half of internet users use social network sites.
- One in three internet users (including those living with chronic conditions) read blogs
- I think the word "blog" is losing its meaning and will continue to be a challenge for us to track in surveys.
- 59% of e-patients have consulted blog comments, hospital reviews, doctor reviews, and podcasts about health and health care.
- 20% of e-patients have posted comments, reviews, photos, audio, video or tags related to health care.

Pharma: Socializing in a Straightjacket

www.adweek.com/...62c05e6538163721517067e6f27bb2 - Preview

pharma socialmedia

1) an
identifiable patient; 2) an identifiable reporter; 3) a specific
drug; and 4) an adverse event.
Since many posters use Web pseudonyms,
this would probably knock out most messages, but what's the
expectation on the pharma company to track down the reporter's real
identity?

02 Dec 09

Web Mash-ups: Another Hot Trend in Marketing | Digital Media Buzz

On its website, www.epcarrillo.com, visitors see a map of the world, provided by Google Maps, on which messages from Twitter that contain the word “cigar” pop up over the tweet’s location of origin.

feedproxy.google.com/~r/DigitalMediaBuzz/~3/POdTANDzlRA/?title=Web Mash-ups: Another Hot Trend in Marketing - Preview

socialapps socialmedia marketing

12 Nov 09

Nielsen Podcast: The FDA, Pharma and Social Media | Nielsen Wire

7 minutes with a doctor, 5 hours on facebook - Melissa Davies

Patients connect with other patients that are like them. -MD

Patient outreach through social media. No regulation means assumption of prohibition.

Adverse events in SM won't overwhelm. -MD

blog.nielsen.com/...he-fda-pharma-and-social-media - Preview

socialmedia pharma

10 Nov 09

There is no Such Thing as A Viral Marketing Campaign | Enterprise Social Media

Article on social media campaigns

www.conversationsmatter.org/...-as-a-viral-marketing-campaign - Preview

socialmedia measurement metrics enterprise

- Success = more clicks
- Contests are a good way to incent people to share things
- You need a microsite to do good viral/social marketing
- You should stick to an ongoing blog content schedule, even if you have nothing new or interesting to say

05 Nov 09

Poll: Don’t trash press releases yet | Article | Homepage articles

Article about social media and PR

www.ragan.com/...dirmod.asp - Preview

socialmedia pr

A recent poll of corporate communicators conducted by Ragan Communications and PollStream found 49 percent of the poll’s 401 respondents believe press releases are “as useful as ever.” Another 33 percent said they’re a necessary evil that won’t go away soon, in part because of SEC notification rules. An overwhelming 64 percent said they target their press releases most often to print outlets, and 23 percent listed online news and financial sites as well.
Horwell thinks about the audience and how useful the information is before sending press releases on behalf of her clients.
4 more annotations...
- Of the respondents, one communicator echoed Horwell and said simply, “Sometimes you only need two sentences (a tweet) to tell a story.”
- “As news sources become more obviously biased and decrease in size and content, publics are turning to other sources of information.”
- She also tries to connect with reporters using her personal Twitter and Facebook account so she’ll be available if they have questions.
- We use all the tools to try to reach a limited pool of people who have to decide what’s important.”

03 Nov 09

Digital Marketing: Why Search May Not Click for Retailers - Advertising Age - Digital

The importance of search, brand awareness, customer aqcuisition and all that crap on getting people to know who you are, remember you, search for you, click on your links and buy your crap.

adage.com/...article - Preview

branding search marketing seo socialmedia advertising linkdump

Less than 10% of online retailers' web traffic, on average, comes from search engines, according to an analysis by Nielsen Co.'s Online division.
the majority of retailers' web traffic (61%, on average) comes from people going directly to a retail site -- consumers typing, say, Amazon.com into a browser address bar.
6 more annotations...
- Other referrals, such as affiliate programs or advertising (basically anything that wasn't direct navigation, comparison referrals or search), accounted for the remainder.
- The 9.5% of traffic from search also likely included a good chunk of people conducting navigational searches
- the top 50 search terms revealed only three that weren't branded -- and those were pornographic.
- brand and past experiences [with a marketer] matter an awful lot and will be far more significant determinants of success than any customer acquisition strategy that they're going to engage in,
- "make an important case for the continued relevancy of display advertising. While search gets a lot of credit because it's quantifiable, there's a reason people are typing things like Expedia into the Google search engine."
- "You have to have the brand presence," Mr. Paradysz said, "because if you don't, you first don't benefit from the paid search, and second, you potentially lose some of that downstream activity."

SocNets Poised to Follow Email Down Spam Path - MarketingVOX

"The honeymoon period  of these sites is over, and personally identifiable information is at  risk as a result of constant attacks that the websites are simply not  mature enough to protect against."

www.marketingvox.com/ow-email-down-spam-path-045391 - Preview

socialmedia spam

"The honeymoon period  of these sites is over, and personally identifiable information is at  risk as a result of constant attacks that the websites are simply not  mature enough to protect against."

16 Oct 09

HOW TO: Track Social Media Analytics

mashable.com/...social-media-analytics - Preview

socialmedia analytics

09 Oct 09

Social Media Has Direct Influence on Brand Search

www.marketingcharts.com/...nfluence-on-brand-search-10672 - Preview

socialmedia

Consumers using social media are 1.7 times more likely to search with the intension of making a list of brands or products to consider purchasing compared with the average internet user.
Consumers exposed to influenced social and paid search exhibit 223% heavier search behavior than consumers exposed to paid alone.
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- 50% of social-media exposed searchers search daily for product terms, compared with 33% of non-exposed searchers.

27 Sep 09

Social Networking and Blog Sites Capture More Internet Time and Advertising | Nielsen Wire

Americans have nearly tripled the amount of time they spend at social networking and blog sites such as Facebook and MySpace from a year ago, according to a new report from The Nielsen Company. In August 2009, 17 percent of all time spent on the Internet was at social networking sites, up from 6 percent in August 2008.

blog.nielsen.com/...internet-time-and-advertisinga - Preview

socialmedia advertising

Americans have nearly tripled the amount of time they spend at social networking and blog sites such as Facebook and MySpace from a year ago,
In August 2009, 17 percent of all time spent on the Internet was at social networking sites,
1 more annotations...
- “While video and text content remain central to the Web experience – the desire of online consumers to connect, communicate and share is increasingly driving the medium’s growth.”

25 Sep 09

Social networks make it easy for 3rd parties to identify you - Ars Technica

Facebook has granular privacy controls that allow people to decide how much information is public.

arstechnica.com/...s-ask-myspace-and-facebook.ars - Preview

socialmedia privacy

Social networks make it easy for 3rd parties to identify you

It's no secret that most websites share some amount of usage data with their advertising partners, but that data is usually anonymized. Not so in the case of most social networks, though, according to a recent study. An ad partner could easily grab your unique profile identifier and find out nearly everything about you.

29 Aug 09

U.S. Online Video Market Soars in July as Summer Vacation Drives Pickup in Entertainment and Leisure Activities Online - comScore, Inc

Online video view stats

comscore.com/..._and_Leisure_Activities_Online - Preview

video socialmedia pr

81.0 percent of the total U.S. Internet audience viewed online video.

13 Aug 09

Geographic distribution of social networking systems popularity

ebiquity.umbc.edu/...-networking-systems-popularity - Preview

socialmedia

23 Jul 09

New Study Finds Correlation Between Social Media and Financial Success

A new study released by enterprise wiki provider Wetpaint and the Altimeter Group shows that the brands most engaged in social media are also experiencing higher financial success rates than those of their non-engaged peers.

www.readwriteweb.com/...edia_and_financial_success.php - Preview

socialmedia

Although it's difficult to prove for certain that the companies' involvement in social media has led to their increased revenues, the implication behind the new data is that it has.
Although it's difficult to prove for certain that the companies' involvement in social media has led to their increased revenues, the implication behind the new data is that it has.
2 more annotations...
- Of course what everyone really wants to know is whether or not social media actually pays off in terms of dollars and cents. This study seems to show that it does.
- Whether this correlation is actually a causation cannot be proven with the data on hand

21 Jul 09

pr_090708_uk.pdf (application/pdf Object)

www.nielsen-online.com/...pr_090708_uk.pdf - Preview

advertising online socialmedia

16 Jul 09

Technorati: State of the Blogosphere 2008

The majority of bloggers we surveyed currently have advertising on their blogs. Among those with advertising, the mean annual investment in their blog is $1,800, but it’s paying off. The mean annual revenue is $6,000 with $75K+ in revenue for those with 100,000 or more unique visitors per month. Note: median investment and revenue (which is listed below) is significantly lower. They are also earning CPMs on par with large publishers.

technorati.com/...state-of-the-blogosphere - Preview

blogs socialmedia technorati

- comScore MediaMetrix (August 2008)
  
  Blogs: 77.7 million unique visitors in the US
  Facebook: 41.0 million | MySpace 75.1 million
  Total internet audience 188.9 million
  
  eMarketer (May 2008)
  
  94.1 million US blog readers in 2007 (50% of Internet users)
  22.6 million US bloggers in 2007 (12%)
  
  Universal McCann (March 2008)
  
  184 million WW have started a blog | 26.4 US
  346 million WW read blogs | 60.3 US
  77% of active Internet users read blogs
- comScore MediaMetrix (August 2008)
  
  Blogs: 77.7 million unique visitors in the US
  Facebook: 41.0 million | MySpace 75.1 million
  Total internet audience 188.9 million
  
  eMarketer (May 2008)
  
  94.1 million US blog readers in 2007 (50% of Internet users)
  22.6 million US bloggers in 2007 (12%)
  
  Universal McCann (March 2008)
  
  184 million WW have started a blog | 26.4 US
  346 million WW read blogs | 60.3 US
  77% of active Internet users read blogs
5 more annotations...
- es Continue To Blur
  
  Wikipedia defines blogs as:
- comScore MediaMetrix (August 2008)
  
  Blogs: 77.7 million unique visitors in the US
  Facebook: 41.0 million | MySpace 75.1 million
  Total internet audience 188.9 million
  
  eMarketer (May 2008)
  
  94.1 million US blog readers in 2007 (50% of Internet users)
  22.6 million US bloggers in 2007 (12%)
  
  Universal McCann (March 2008)
  
  184 million WW have started a blog | 26.4 US
  346 million WW read blogs | 60.3 US
  77% of active Internet users read blogs
- Blogs are Profitable
  
  The majority of bloggers we surveyed currently have advertising on their blogs. Among those with advertising, the mean annual investment in their blog is $1,800, but it’s paying off. The mean annual revenue is $6,000 with $75K+ in revenue for those with 100,000 or more unique visitors per month. Note: median investment and revenue (which is listed below) is significantly lower. They are also earning CPMs on par with large publishers.
- Blogs are Profitable
  
  The majority of bloggers we surveyed currently have advertising on their blogs. Among those with advertising, the mean annual investment in their blog is $1,800, but it’s paying off. The mean annual revenue is $6,000 with $75K+ in revenue for those with 100,000 or more unique visitors per month. Note: median investment and revenue (which is listed below) is significantly lower. They are also earning CPMs on par with large publishers.
- Blogs are Profitable
  
  The majority of bloggers we surveyed currently have advertising on their blogs. Among those with advertising, the mean annual investment in their blog is $1,800, but it’s paying off. The mean annual revenue is $6,000 with $75K+ in revenue for those with 100,000 or more unique visitors per month. Note: median investment and revenue (which is listed below) is significantly lower. They are also earning CPMs on par with large publishers.