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One thing that a hospital needs is an interaction policy that helps employeed decide what to do when confronted with comfusing situations on social media.
in list: Renown
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It's not out of the realm of possibility for a patient to initiate a conversation on a Facebook wall that could cross the line, thereby eroding the boundaries of the physician-patient relationship, and possibly even threatening ethical standards because of the casual nature of communication on the social network.
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We also have asked physicians to keep in mind that accepting friend requests from patients will allow those patients to see personal information and have a glimpse into the private lives of the physicians.
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Part of a good social media channel, especially with so many employees who have high importance high intellectual jobs like a hopital could benefit from a distributed network of influencers.
While this article deals with personal branding for career advancement, if a hospital were to create a situation where many of it's physicians and nurses were seen as leaders and desirable employees, it would elevate the brand as a whole and even make the brand more attractive and able to retain people.
in list: Renown
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Whether branding yourself via Twitter, LinkedIn or Facebook matters to you will depend on who you are. As the U.S. healthcare system evolves, branding will be critical as a way to tout your expertise and attract new career opportunities, Fogelson says.
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Dr. Geeta Nayyar, principal medical officer at Vangent and a clinician at George Washington University, says her tweets, which go out to more than 800 followers, have boosted her reputation as "Dr. Nayyar"--a social media, health IT doctor. "It's like being seen on a billboard or commercial, but more personal and real-time than other static venues," she says.
in list: Renown
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57 percent of consumers said that a hospital's social media connections would strongly affect their decision to receive treatment at that facility, according YouGov Healthcare, a hospital market research firm.
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81 percent of healthcare consumers consider a hospital with an active online presence to be more "cutting edge," according to the survey
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in list: Renown
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The biggest concern the companies had with social media was how to balance the risks and benefits. Other top concerns were dealing with third-party comments and opening themselves to liability.
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In addition, it seems hospitals would be well-served by developing well-thought-out social media strategies — another study showed that a hospital’s social media connections strongly affect a consumer’s decision to receive treatment at that facility.
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Ninety-five percent of the worst social media engagement I’ve seen was produced by PR companies that were hired to manage a brand’s profiles, pages, or blogs.
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ideally, try to hire people internally for this job. Select the employees who know your business well, and care about it as much as you do, and can demonstrate quick, creative thinking, flexibility, and compassion. Those are the people you want representing your brand to the masses. If you don’t feel as though you have the knowledge in-house, hire a company to get the ball rolling and train your staff, then hand the reins off to your team.
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Define Your Target Segment: Focus on understanding your particular segment of Millennials and communicate directly to them. Don’t assume it’s a ‘one size fits all’
Communicate Authentically: Millennials are less trusting of marketing, so it’s important to speak their language. They prefer being engaged over being force-fed marketing messages, so work to identify the best ways to connect with them – even if it means relinquishing some control over your message.
Don’t Appeal to the Lowest Common Denominator: If you want your message to have real resonance with Millennials, you’re going to have to be comfortable with your message not connecting with some people. But it will pay off with the consumers that you do reach. Of course, improved targeting will help in this regard.
Be Different: Millennials live in a highly cluttered media environment and tune out the mundane, so even if your message is appropriate for the audience, it will be overlooked if it’s similar to messages they’ve already heard.
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As the Community Manager I'm often the first point of contact at SEOmoz. For me, the SEOmoz "community" isn't pinned to one specific group. Our community can consist of our on-site members both PRO and non, plus our Twitter followers or Facebook fans. It really expands even more from there into the SEO community in general and consists of conference and local meetup attendees.
On the site, I manage the main blog schedule as well as YOUmoz. (Feel free to contact me via Private Message or email if you ever have a question about either.) This also means I'm the one combating spam, and often tweeting about it. :) Although a number of us tweet from our SEOmoz Twitter account, I'm the one behind the scenes keeping everything in order and making sure your questions and comments are answered. You'll also find me replying to comments and keeping order over at our Facebook page.
As a member of the Marketing team, my role can change at any time, depending on what's needed! I love having the ability to shake things up a bit and do something new. My background is in web development, but with a Bachelor's Degree in Journalism, I've always been an SEO waiting to happen. I love to write, and you can find my content throughout the site.
You can often find me contributing on the blog, adding my 2 cents in the comments or answering your questions in Q & A. I'm quite active with the online SEO community and you can catch me at many conferences throughout the year either blogging and/or speaking. If you have any questions, please email me or send me a private message. I do my best to respond quickly.
"For the last few years, ski resort marketers have been experimenting with ways to engage customers both in the real and digital environments with varying success. We’ve been using Twitter, Facebook, Foursquare and Gowalla to get users to engage with the location and engage with others about the location. But there was always something missing… something that EpicMix nailed."
in list: Mike's Portfolio
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At the core of any social media strategy, it’s the chewy center of content creation that is the object of customer engagement and interaction. There are a lot of ways to create content online, as well as manage content creation, distribution, media files, profiles, comments and channels. It can get overwhelming. Here are our top 10 favorite tools for social media content creation for resort or destination marketers."
in list: Mike's Portfolio
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