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Mike Henderson's Library tagged seo   View Popular

03 Nov 09

Digital Marketing: Why Search May Not Click for Retailers - Advertising Age - Digital

The importance of search, brand awareness, customer aqcuisition and all that crap on getting people to know who you are, remember you, search for you, click on your links and buy your crap.

adage.com/...article - Preview

branding search marketing seo socialmedia advertising linkdump

  • Less than 10% of online retailers' web traffic, on average, comes from search engines, according to an analysis by Nielsen Co.'s Online division.
  • the majority of retailers' web traffic (61%, on average) comes from people going directly to a retail site -- consumers typing, say, Amazon.com into a browser address bar.
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