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10 Dec 09
Six Million More Seniors Using the Web than Five Years Ago | Nielsen Wire
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people 65 and older still make up less than 10 percent of the active Internet universe,
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The No. 1 online destination for people over 65 in November 2009 was Google Search, with 10.3 million unique visitors. Windows Media Player and Facebook were No. 2 and No. 3, with 8.2 million and 7.9 million visitors, respectively. Interestingly, Facebook, which came in at No. 3, ranked No. 45 just a year ago among sites visited by senior citizens.
03 Nov 09
Digital Marketing: Why Search May Not Click for Retailers - Advertising Age - Digital
The importance of search, brand awareness, customer aqcuisition and all that crap on getting people to know who you are, remember you, search for you, click on your links and buy your crap.
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Less than 10% of online retailers' web traffic, on average, comes from search engines, according to an analysis by Nielsen Co.'s Online division.
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the majority of retailers' web traffic (61%, on average) comes from people going directly to a retail site -- consumers typing, say, Amazon.com into a browser address bar.
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22 Jul 09
MediaPost Publications How Search Is Key To Booking Travel Plans 07/22/2009
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The majority of personal travelers still plan to travel just as much or more throughout 2009, compared with 2008. Booking behavior has changed, however. Travelers will shop around more and wait for the best deal before they book.
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Many consumers are holding out, but it doesn't mean that campaigns aren't working, according to Google's Insight for Search tool.
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09 Jun 08
Addictomatic: Inhale the Web
Interesting search tool. I like the video and flickr searches...
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