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Trent Reznor of Nine Inch Nails made headlines again this week as he released his new, four-part instrumental album Ghosts I-IV, at a variety of price points, including a $300 super-deluxe package. He's also giving away Ghosts I at no charge, even throwing the tracks up on The Pirate Bay for anyone to download. And it appears to be working quite well for Reznor, who has managed to sell all 2,500 copies of his $300 package without major label backing or much in the way of splashy marketing. If Reznor's earlier experiments in digital distribution failed to recoup their costs, he's clearly learned his lesson: grossing $750,000 in the space of three days isn't a bad haul for any businessperson.
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It's also an attempt to move beyond the music biz's long-term fixation with a single product, the CD.
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even if downloaders elect not to pay; he harvests the e-mail addresses of fans interested in his music.
People are willing to pay for content if the payment gives them the easiest and most versatile experience.
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So why would fans bother buying files that were identical to the ones on the file sharing networks?
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The next time someone tries to convince you that releasing music under CC will cannibalize digital sales, remember that Ghosts I-IV broke that rule, and point them here.
titoff on this one came from David Bobzien via twitter. I think it's unspeakably awesome...
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