Mike Henderson's Library tagged linkdump → View Popular, Search in Google

Nov

2009

Digital Marketing: Why Search May Not Click for Retailers - Advertising Age - Digital

The importance of search, brand awareness, customer aqcuisition and all that crap on getting people to know who you are, remember you, search for you, click on your links and buy your crap.

adage.com/...article

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branding search marketing seo socialmedia advertising linkdump

Less than 10% of online retailers' web traffic, on average, comes from search engines, according to an analysis by Nielsen Co.'s Online division.
the majority of retailers' web traffic (61%, on average) comes from people going directly to a retail site -- consumers typing, say, Amazon.com into a browser address bar.
6 more annotation(s)...
- Other referrals, such as affiliate programs or advertising (basically anything that wasn't direct navigation, comparison referrals or search), accounted for the remainder.
- The 9.5% of traffic from search also likely included a good chunk of people conducting navigational searches
- the top 50 search terms revealed only three that weren't branded -- and those were pornographic.
- brand and past experiences [with a marketer] matter an awful lot and will be far more significant determinants of success than any customer acquisition strategy that they're going to engage in,
- "make an important case for the continued relevancy of display advertising. While search gets a lot of credit because it's quantifiable, there's a reason people are typing things like Expedia into the Google search engine."
- "You have to have the brand presence," Mr. Paradysz said, "because if you don't, you first don't benefit from the paid search, and second, you potentially lose some of that downstream activity."

Oct

2009

Brand Personality and Digital Strategy - eMarketer

Article about the Burt's Bees online branding stratey.

www.emarketer.com/Article.aspx

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We really take pride in putting out information about natural personal care and how to understand it in a confusing marketplace.
I spent the past nine months creating a long-term interactive strategy for the brand so consumers want to interact with us online and we want to have a true dialogue with them.
1 more annotation(s)...
- We’re looking at loyalty holistically, so not only from the sense of our consumers who are very loyal purchasers of our products, but also the ones who are online and offline influencers, talking about natural products and living a greener lifestyle.

Apr

2008

Twitxr.com - wolfy

Wow, another social networking site that integrates more than one OTHER social networking site. I'm picking up on a trend here. And after I already figured out a way to do this with Other services... http://tinyurl.com/2wogmv

twitxr.com/with_friends

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networking linkdump profile

in list: Wolfy

Jul

2008

Wired News - AP News

Interesting article on the Bush admin's efforts to prevent regulation of CO2 under the EPA.

news.wired.com/...CHENEY_CLIMATE

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WASHINGTON (AP) -- Vice President Dick Cheney's office pushed for major deletions in congressional testimony on the public health consequences of climate change, fearing the presentation by a leading health official might make it harder to avoid regulating greenhouse gases, a former EPA officials maintains.
When six pages were cut from testimony on climate change and public health by the head of the Centers for Disease Control and Prevention last October, the White House insisted the changes were made because of reservations raised by White House advisers about the accuracy of the science.
4 more annotation(s)...
- The letter by Burnett for the first time suggests that Cheney's office was deeply involved in downplaying the impacts of climate change as related to public health and welfare, Senate investigators believe.
- The EPA currently is examining whether carbon dioxide, a leading greenhouse gas, poses a danger to public health and welfare. The Supreme Court has said if it does, it must be regulated under the Clean Air Act.
- The White House deleted six of the original 14 pages of Gerberding's testimony, including a list of likely public health impacts of global warming.
- But he said he refused to press CDC on the deletions because he believed the CDC's draft testimony was "fundamentally accurate."

Facebook | Drop.io, Simple Private Sharing

This is a pretty good facebook marketing page. It's more of a basecamp for content and user comments and interaction. But what is cool is that they let users connect in the format they are familiar with or already on. no new logins, no proprietary forums templates etc.

www.facebook.com/drop-io

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socialmedia linkdump

Apr

2008