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05 Nov 09

Poll: Don’t trash press releases yet | Article | Homepage articles

Article about social media and PR

www.ragan.com/...dirmod.asp - Preview

socialmedia pr

A recent poll of corporate communicators conducted by Ragan Communications and PollStream found 49 percent of the poll’s 401 respondents believe press releases are “as useful as ever.” Another 33 percent said they’re a necessary evil that won’t go away soon, in part because of SEC notification rules. An overwhelming 64 percent said they target their press releases most often to print outlets, and 23 percent listed online news and financial sites as well.
Horwell thinks about the audience and how useful the information is before sending press releases on behalf of her clients.
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- Of the respondents, one communicator echoed Horwell and said simply, “Sometimes you only need two sentences (a tweet) to tell a story.”
- “As news sources become more obviously biased and decrease in size and content, publics are turning to other sources of information.”
- She also tries to connect with reporters using her personal Twitter and Facebook account so she’ll be available if they have questions.
- We use all the tools to try to reach a limited pool of people who have to decide what’s important.”

29 Aug 09

U.S. Online Video Market Soars in July as Summer Vacation Drives Pickup in Entertainment and Leisure Activities Online - comScore, Inc

Online video view stats

comscore.com/..._and_Leisure_Activities_Online - Preview

video socialmedia pr

81.0 percent of the total U.S. Internet audience viewed online video.

03 Aug 09

Jeff Jarvis is a twit - The Bing Blog

But it may jog something that does require conversation, follow-up and reporting. That’s what a press release does.

stanleybing.blogs.fortune.cnn.com/...jeff-jarvis-is-a-twit - Preview

But it may jog something that does require conversation, follow-up and reporting. That’s what a press release does.
ake a newspaper. Strip out most of the quotes from every article, which were arranged for the hacks with the help of flacks. Take out a fair number of the photos, which were provided by the photo departments of the companies and organizations involved. Just dump out about 40% of the coverage altogether, which was pitched and accepted by editors who need ideas for stories beyond the ones they glean from actual events. You can also dump all the stories on earnings and the comings and goings in corporate capital

22 Jul 09

Why Mom Bloggers Aren’t Flipping for Just a Sample of Your Product : GeekMommy’s WebLife

geekmommy.net/...hostedcontests - Preview

mommyblog bloggerrelations PR

getting bloggers to agree on anything is like herding cats
There are reviews (where a blogger gives you her opinion on a product, company or service), there are announcements/informational posts (similar to press releases, usually just a heads up - but sometimes links to deals or sales) and there are contests/giveaways
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- Means figuring out the details, creating all of the content, posting the contest, running it fairly, monitoring entries for validity, choosing winners and notifying them, plus either fulfilling it by shipping at our cost, or acting as a go-between for the company and then posting the winners.
- That they shouldn’t have to pay bloggers for doing the same work they would have to pay the guys in marketing, PR
- Yes, I love helping my readers experience new things and potentially win something… but I’m not going to be the only person working for free in this equation.
- And yes, I love being a part of the chain that gets awareness about your client, your product, or your business to your potential customers - but while I may write for the love of it? That’s different than working for you for free.

15 Mar 09

Wily E Coyote: Traditional PR is Running on Thin Air

Article givign reasons and examples of the Trad PR to NEW PR change...

www.siliconvalleywatcher.com/...wily_e_coyote_p.php - Preview

PR socialmedia

Because nothing changes unless you have to change. And you only have to change when you have to change because things have become fiscally painful
Advertising is moving rapidly online, and it is moving towards search engine advertising, not journalism.
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- There are many smaller startups who have done the same: zero dollars spent on PR and marketing.
- Dell, for example, recently hired Andy Lark, one of the top new media strategists in SIlicon Valley, imho. What do you think Dell intends to do with that hire? It won't be marketing-and-PR-as-usual, that's for sure.
- Traditional PR doesn't provide the same bang for the buck.

PR Watch: The Disruption Of The PR Industry And Why Everyone Has Become A Consultant

PRediction that PR is changing and that PR companies won't be able to adapt.

www.siliconvalleywatcher.com/...pr_watch_the_di.php - Preview

pr socialmedia

clients were willing to pay for the old school PR such as the $30K a month retainers, and also pay extra for the new rules PR based on the new media services and technologies available through social media and a plethora of communications channels.
For example, newspapers see the changes in their industry but can't change fast enough.
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- No pain no change. These days there is a lot of pain.

20 Feb 09

Micro Persuasion: Five Digital Trends to Watch for 2009

www.micropersuasion.com/...-trends-to-watch-for-2009.html - Preview

soclialmedia pr

Customer care and PR are blending as consumers use social media to demand service
The media is in a constant state of reinvention as it transitions
from atoms to bits
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- Gorging on media is out. Selective
  ignorance and friends as filters are in
- yet offer employers an effective and credible way to market
  in the downturn
- Where push once ruled, it’s now equally important to create
  digital content that people discover through search

19 Aug 08

a shel of my former self

blog.holtz.com/..._people_what_is_a_news_release - Preview

socialmedi pr

People who follow Obama on Twitter will be the first to learn who will round out the Democratic ticket (including journalists). Who needs a press release?
To begin with, the publics organizations want to reach are made up of individuals who are able to choose one or several channels to receive information
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- organizations still have to communicate news and information and there are people who still have an interest in knowing what that news and information is.
- the communication of an organization’s news or other announcements through all appropriate channels in a transparent manner using tools that work in harmony and open the door to further conversation on the information released.
- The official company tweet can include a link to the authoritative statement of record
- RSS feeds
- Establish a Delicious account or two (or more) to house links to related content and/or coverage of the announcement
- I remain committed to the social media release because of the role it plays in the symbiotic world of the multi-channel news release
- If you read the CEO’s blog and want more details on the product, where do you go? If you get the news because you’re a friend of the company’s Facebook page and want more information, where do you go?

15 Jun 08

What Marketers Can Learn from the Tomato Scare - Advertising Age - Digital

adage.com/...article - Preview

socialmedia PR

Josh Stylman, managing partner of Reprise Media, said marketers should go even further: They should not only buy paid ads but also issue press releases, which would show up in a news search; write blog posts, which would show up in a blog search; and buy contextual advertising so that marketers can address news reports and blog posts talking about the scare.