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10 Jul 09

Charities see potential, risk with social networks - USATODAY.com

  • "This is a time for experimenting with the social networking, figuring out how it can work for your organization," Brown said.


    The Humane Society of the United States used a Facebook application to promote this year's "Spay Day" drive in support of spaying and neutering.

  • The campaign invited people to upload photos of their pets to a Humane Society website and solicit contributions from family, friends and others. A Facebook application — and other interactive "widgets," or small programs for blogs and MySpace pages — helped participants reach more potential donors.


    The "Spay Day" drive raised $600,000 from about 40,000 participants, said Carie Lewis, the Humane Society's Internet marketing manager. It's uncertain how much was generated through Facebook. But this year's campaign, the first to use the application and other widgets, was more successful than previous ones. In 2008, the 31,000 participants raised only $72,000.

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Ad Spending on Social Networks to Cool - WSJ.com

  • Advertising on social networks is expected to drop in 2009 after a period of hot growth, amid spending cuts by marketers and problems at MySpace, according to a forecast from research firm eMarketer.
09 Jul 09

How Intuit Makes a Social Network Pay - BusinessWeek

  • By limiting its online community to diehard users, the software maker has marshaled a volunteer army of expert customer service reps
30 Jun 09

Reflections of a Newsosaur: Just $3.6B: Total value of 10 news stocks

  • In a historic rout, newspaper shares have lost nearly $4 billion in value in the first 10 trading days of July, an amount greater than the combined market capitalization of all but the three largest publicly held publishing companies.
  • The $3.9 billion plunge in the value of newspaper stocks since the first of this month – a period marked by successive new lows in the prices of several issues – has dropped the collective value of the following publishers to just $3.6 billion:
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28 Jun 09

AP Preps Legal Battle Against Online News Aggregators -- Online News -- InformationWeek

  • The AP has issued licenses to Google, Yahoo, and others to use some of its news content, while newspapers generally have not. AP executives told The New York Times that the policy is aimed at major search engines like Google, Yahoo, and their competitors, and at news aggregators, such as the Huffington Post. The initiative is not meant to stop these sites and others from using news gathered by the AP and its members, but to make sure they are compensated for their work, the Times said.
  • The latest casualties include the Seattle Post-Intelligencer, which owner the Hearst migrated entirely to the Web in March, and the 150-year-old Rocky Mountain News in Denver, which EW Scripps closed.
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Women Who Blog - eMarketer

  • Of the female social media participants, 75% took part in social networking and 55% used blogs.

One Billion Mobile Apps: What’s Next? - eMarketer

  • As a result of rising smartphone popularity, eMarketer projects that mobile Internet access will see significant gains over the next five years, with the number of mobile Internet users reaching 134 million in 2013.
  • As a result of rising smartphone popularity, eMarketer projects that mobile Internet access will see significant gains over the next five years, with the number of mobile Internet users reaching 134 million in 2013.
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How People Share Online Video - eMarketer

  • 72% of US Internet users watched video clips monthly—making video bigger than blogging or social networking.
  • According to the survey, 62% of US Internet users watched at least one clip a week, a figure that Lightspeed analysts translated into 97 million weekly viewers.
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