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Future: How The Social Contract Between People and Brands Will Evolve « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
As customers can elect how much information they want to share, they are now in charge. Prospects (not customers yet) can share very minimal amounts of information, giving the brand limited ability to bug them. As the prospect becomes more interested, sar
The Guardian launches open API for all content - but they still control the ads
"The Guardian newspaper in the UK has today launched its open API which will carry all the content the newspaper produces in print and online. That’s over a million articles which go back to 1999. The “Open Platform” will allow allow partners to reuse Gua
The True Danger Of The Internet: What Occurs To Us | Stanford Center for Internet and Society
A central reason online ads continue to gain on traditional ads is because they allow for sophisticated targeting and analytics. You can know where a user has surfed and what she is looking at, so you can advertise to her based on relatively good intellig
Why Advertising Is Failing On The Internet
"Pushing a message at a potential customer when it has not been requested and when the consumer is in the midst of something else on the net, will fail as a major revenue source for most internet sites. This is particularly true when the consumer knows th
Watching YouTube » Online Video is Deflating the Value of Television Advertising
As the audience migrates online it causes the value of television advertising to decrease. At present, approximately 20% of media consumption takes place online. As Lord Carter refelected in the BBC News, this erodes traditional business models for fundin
The Great Seattle Advertising Experiment: What Will Happen to the Seattle Post-Intelligencer’s Print Advertising Dollars? - Publishing 2.0
The Seattle Post-Intelligencer today because the first major metro newspaper to stop publishing in print but keep the news brand alive on the web. Seattlepi.com’s Executive Editor Michelle Nicolosi promises bold experiments, “to break a lot of rules that
TV goes overboard with Internet - Entertainment News, Weekly TV, Media - Variety
Viewers, particularly tech-savvy younger viewers, are flocking to the 24/7 access offered by Web streaming, but, like newspapers and magazines struggling to survive, the broadcast networks have yet to make much money from this change in habits.
Nielsen: Social Nets Overtake E-mail
Social networking, defined as "member communities," has an active reach of 67% as compared to 65% for e-mail, per a Nielsen study. The audience for social nets and blogs also is rising at twice the pace of portals, e-mail, search and other key sources of
Local Advertising Isn't Jumping Online - BusinessWeek
As the newspaper industry crumbles, online sites figured they'd cash in on local advertising. But "local" doesn't mean much online
Watching YouTube » YouTube Expands Ad Sales
Analyst Gene Munster claims that YouTube is selling more in-stream advertising on videos and also adding new major advertisers. His analysis surveyed the top 100 videos (by views) on YouTube during a single week (February 2009) and counted how many videos
Can Facebook feed its ad brains? | CNET News.com
There's no question Facebook is sitting on a data goldmine, with an exhaustive amount of information on people's preferences, backgrounds, and social histories--all given voluntarily by members. Facebook has profiles that include people's favorite music,
Respire asbl
Respire est une asbl belge prônant une consommation raisonnable et responsable et œuvrant pour libérer l’espace public de la publicité commerciale.
Burger King and the Politics of Social Media Transparency " eyecube
Interesting discussion around the question “Is it ok for an ad agency to bring a client’s character to twitter and tweet as if they are that character, as if they are the brand?”
Social News: TechCrunch's secret Digg army
"How do TechCrunch stories make it to Digg's front page so often? With a little help from its friends, of course. Former TechCrunch writer Duncan Riley, now a foe of editor Michael Arrington, posted a screenshot from his inbox revealing what Riley calls "
Does Telling Someone to “Click Here” Work? — Copyblogger
I’ve always been a big proponent of having actionable anchor text for links when I really want someone to click. From a copywriting standpoint, it’s a no brainer—it’s been proven time and time again that if you want someone to do something, you’ll get bet
Where Digg Fails, A Success for StumbleUpon
By now you have probably read the countless articles about how flawed the contextual advertising system is on Digg. The system at Digg is certainly flawed, but not just in terms of contextual advertising. And one site - StumbleUpon - it seems, plans to ca
A Web Start-Up Counting on Ad Sales? Good Luck - Bits Blog - NYTimes.com
effect of meltdown on online advertising
Home - Osocio, Social Advertising and Non-profit Campaigns
Social advertising and non-profit campaigns from around the globe
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