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Social networking moves beyond fad to destiny Outside the Box - MarketWatch
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Online or off, all of this congregating is really just a product of biological necessity. Research indicates that engaging with friends helps us live longer and better lives, with those with strong friendship bonds having lower incidents of heart disease. They even get fewer colds and flu.
A decade-long Australian study found that for the duration of the study, subjects with a sizable network of friends were 22% less likely to pass away than those with a small circle of friends, and the distance separating two friends and the amount of contact made no difference. It didn't matter if the friends stayed in contact via phone, by letter or email. Just the fact they had a social network of friends acted as a protective barrier.
A research project by Paul Zak, a professor of economics and the founding director of the Center for Neuroeconomic Studies at Claremont Graduate University, found that when a test subject learns that another person trusts him or her, the level of oxytocin, a hormone that circulates in his brain, rises.
"The stronger the signal of trust, the more oxytocin increases," wrote Zak, whose primary interest is neuroeconomics -- a discipline that attempts to gauge how the brain's neurologic functions process decisions involving money. Trust, Zak learned, fosters more trust. The more oxytocin swimming around your brain, the more other people trust you.
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Notably, the test subjects had no direct contact with one another. All of their interactions took place by computer and with people whose identity they didn't know. "Trust works as an 'economic lubricant' that affects everything from personal relationships to global economic development,
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Online communities are most authentic
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Before the advent of the Internet, folks needed to physically move places to find birds of a feather—people like them. Affinity groups were hard to come by, so if you were smart, you’d go away to college; actors went to LA, writers went to New York; if you happened to be alt-boy or alt-girl, then the cities called, or Europe. Birds of a feather flock together, after all—everybody hungers to find others like them. Post-internet, nothing has changed for some people—plenty of smart kids still flock to Boston every year—but everything’s changed for lots others.
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Evolving beyond Second Life
I’m talking about self-organized, self-sustaining communities of purpose, communities of action, communities of circumstance, communities of interest, communities of inquiry, communities of position, communities of place, and communities of practice—real people, bonded into a tribe, protective of the members of their family.
Wikinomics» Blog Archive » Wikinomics Report Card: General Motors
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Being Open: Traditionally, GM has been a very closed organization. Even internally, its different brands acted with a silo mentality. In the Alfred Sloan era, GM used espionage tactics to quell union uprisings and in the mid 20th century, GM was blamed for killing American public transportation in the Great American Streetcar Scandal. In the 1990’s GM was accused of killing the electric car so that it could sell its high margin SUVs and trucks.
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GM has started by being very public and transparent about its production plans for the Chevy Volt. Also, GM is one of the few car companies to have higher executives and “Car Czar” Bob Lutz blog on a regular basis.
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