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Internet advertising (Economist.com)
- Online advertising is becoming a serious rival to the traditional sort. Google’s new advertising service could make the internet an even more valuable marketing medium - mattmcalister on 2006-08-04
Old media | King content | Economist.com
- Any media business has two products to sell: its content (to readers and viewers); and its audience (to advertisers). The task for old media is first to protect its advertising revenues by amassing audiences online and, second, to offset their viewers' in - mattmcalister on 2006-08-04
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