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Matt McAlister's Library tagged marketing →  View Popular

04 Aug 06

Darwin - Online Feature - Talking ’Bout Whose Gen X?

  • they became self-reliant and practical—some would say cynical—at an early age; as a result, they’ve never had a lot of patience with insincere marketing efforts. - mattmcalister on 2006-08-04

YouTube - Microsoft iPod

Trends - Marketers Unite - Open up the Kimono

  • The important thing to note about this graph is the dramatic change that occurred around the beginning of this year. Click volume rose sharply but conversion rates dropped; the worst possible combination for a direct marketer. - mattmcalister on 2006-08-04

BBC NEWS | Technology | Search users 'stop at page three'

  • 41% of consumers changed engines or their search term if they did not find what they were searching for on the first page. - mattmcalister on 2006-08-04

TechCrunch Â? Local Coupons via RSS from Zixxo

  • if Zixxo has ten thousand bay area users who are looking for deals on flowers, Zixxo can take this information to 1800Flowers and offer to sell a coupon into this demand stream. Itâ??s â?œpullâ?? advertising at its best. - mattmcalister on 2006-08-04

Advertising Age - MediaWorks - Social-Networks' Valuations: Irrational Exuberance 2.0?

  • The ever heady combination of ballooning price tags, youth appeal and gauzy PR signaled to some a second-coming of the late-1990s Internet bubble forming in the fast-growing social-networking and media realm - mattmcalister on 2006-08-04

Nowadays, It's All Yours, Mine or Ours - New York Times

  • The trend is inspired by a desire by marketers to demonstrate that they understand changing consumer needs by, literally, putting the customer first. - mattmcalister on 2006-08-04

iMedia Connection: Are We Ready for User 2.0?

  • If you're going to participate as a marketer in the User 2.0 revolution, you need to develop a Zen attitude towards your marketing and brand. - mattmcalister on 2006-08-04

WSJ.com - End of the Cold Call?

  • some businesspeople's biggest fear is that their favorite lead-generation tool may become too popular. The more popular these tools become, the less of a competitive advantage they offer. - mattmcalister on 2006-08-04

David Henderson’s Blog » Blog Archive » Targeting’s key drawback is reach - isn’t that the whole point?

  • Why reach people who don’t care about your product in the name of reach? Isn’t that a complete waste of ad dollars? - mattmcalister on 2006-08-04

Advertising Age - Ad Age Agency Report 2006

  • Interactive is captivating agencies and quickly becoming the new ad thoroughfare by meeting customers where they are. Of the 606 agencies labeled traditional or marketing services in the report, 290 have returns from interactive. - mattmcalister on 2006-08-04

A Peek Behind The Ad Agency Curtain

  • One of the best pieces of advice I give to my clients: Know the CCO and you will know the agency - mattmcalister on 2006-08-04

Publishing 2.0 » The Accelerating Pace of Change in Advertising

  • the ad industry was predicting that the 2006 TV upfront would hold flat — things are changing - mattmcalister on 2006-08-04

Yahoo: Our ads are better | CNET News.com

  • Yahoo's new ad system is designed to let marketers target prospective consumers not only by the search terms the people use, but also by their demographics, location and what they do on other areas of the Yahoo network - mattmcalister on 2006-08-04

WSJ.com - Pundits Discuss the Internet's Future

  • attention has its own intrinsic value, independent of money. People go on the Web in search of attention; they don't want to give it as much as get it. - mattmcalister on 2006-08-04

Rough Type: Nicholas Carr's Blog: Selling ourselves

  • When we communicate to promote ourselves, to gain attention, all we are doing is turning ourselves into goods and our communications into advertising. - mattmcalister on 2006-08-04

Igor | Creating Company Names Product Names Company Naming Guide

  • We created the Igor Naming Guide in order to demystify the naming process. In it we show how and why great product and company names work, when focus groups and standard ways of thinking about them might have predicted otherwis - mattmcalister on 2006-08-04

Advertising Age - MediaWorks - Social Media Sites Start Snagging Big-Name Marketers

  • social network Bolt Media has signed three big-name brands to sponsor highly interactive microsites through the summer. - mattmcalister on 2006-08-04

In Web Era, Big Money Can't Buy an Exclusive - New York Times

  • Magazine analysts say the blogs may have actually done the magazine a favor by drumming up even more interest that may translate into higher newsstand sales. - mattmcalister on 2006-08-04
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