Matt McAlister's Library tagged → View Popular
04 Aug 06
Publishing 2.0 » The Coming Search Advertising Crash
- The issue is whether advertisers will begin to lose faith in search advertising. - mattmcalister on 2006-08-04
Publishing 2.0 Â? What If Media 2.0 Is Less Profitable Than Media 1.0?
- What if the Internet has fundamentally lowered the marketing and advertising costs for big companies as it has for small companies? What if large companies can achieve the same sales objectives for a fraction of the cost of traditional mass media advertis - mattmcalister on 2006-08-04
Local Newspaper Network Angles for National Advertisers
- SNA is providing $0.50 CPM run-of-network buys to a maximum of six advertisers on a monthly ad run basis. Publishers have the choice of opening up six run-of-site ad placements or one rotating homepage position. - mattmcalister on 2006-08-04
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