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Publishing 2.0 » The Coming Search Advertising Crash

  • The issue is whether advertisers will begin to lose faith in search advertising. - mattmcalister on 2006-08-04

MediaPost Publications - Google, Yahoo Show Double-Digit Paid Search Growth - 02/17/2006

  • the volume of searches conducted by consumers was flat from November to December, but Google served 38.1 billion paid search ads in December--9 percent more than November's 35.1 billion--while Yahoo served 25.5 billion paid search ads in December--34 perc - mattmcalister on 2006-08-04

Trends - Marketers Unite - Open up the Kimono

  • The important thing to note about this graph is the dramatic change that occurred around the beginning of this year. Click volume rose sharply but conversion rates dropped; the worst possible combination for a direct marketer. - mattmcalister on 2006-08-04

Online Advertising Roundtable: Dealmakers Summit DeSilva & Phillips (PDF)

  • There’s a very high delta between the response rate from someone you know is a customer and showing them an ad versus someone who you think is not a good customer and suppressing the ad. That’s where there’s great leverage. - mattmcalister on 2006-08-04

DeSilva & Phillips Lead Generation Roundtable 2006 (PDF)

  • For transactors you want to provide the minimum amount of information needed for them to feel comfortable with their decision. Too much content can get in the way and lower conversion rates. or info seekers, you capture people earlier in the pipeline, wh - mattmcalister on 2006-08-04

business2blog: B2Day : IDG to Launch TechWords: Keyword Ads in Context.

  • when you have hundreds of sites of your own that attract about 10 million visitors a month (not including the gaming sites, which attract another 9 million or so), why should you split the ad revenues with Google? - mattmcalister on 2006-08-04

A VC: Pondering GOOG

  • And I hear that new forms of banner ad targeting are giving marketers a way to generate CPAs from banners that are approaching and at times exceeding search CPAs. - mattmcalister on 2006-08-04

Search engines fight click fraud - Yahoo! News

  • The collaboration of three fierce rivals like Google, Yahoo and Microsoft shows how serious the industry has become about curbing click fraud before the issue squelches an online advertising boom that's enriching the search engines and their partners - mattmcalister on 2006-08-04

Quigo Debuts Private-Label Contextual Marketplace

  • Quigo Technologies is expected Monday to debut Private Marketplace, a private-label version of its AdSonar system, which will allow advertisers to buy contextually targeted text ads on individual sites. - mattmcalister on 2006-08-04

John Battelle's Searchblog: Triumvirate against click-fraud

  • The competitors plan to create common guidelines for clickfraud--- starting with defining it, then facing the complexities of tracking it. - mattmcalister on 2006-08-04
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