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Matt McAlister's Library tagged branding →  View Popular

04 Aug 06

Publishing 2.0 » The Coming Search Advertising Crash

  • The issue is whether advertisers will begin to lose faith in search advertising. - mattmcalister on 2006-08-04

Publishing 2.0 Â? Advertisers Get Wise to Risks of MySpace and Web 2.0

  • I’m NOT saying that advertisers should not or will not ultimately cede control. I’m saying that until they do, it’s going to be a huge barrier to Web 2.0 profits. - mattmcalister on 2006-08-04

SimonWaldman.net » Presentation to FT Digital Media Conference on RSS - 7 March 06

  • Yes, brand is important - as a seal of approval: but in Feedworld, our brand and our content mutually re-inforce each other. - mattmcalister on 2006-08-04

Nowadays, It's All Yours, Mine or Ours - New York Times

  • The trend is inspired by a desire by marketers to demonstrate that they understand changing consumer needs by, literally, putting the customer first. - mattmcalister on 2006-08-04

iMedia Connection: Are We Ready for User 2.0?

  • If you're going to participate as a marketer in the User 2.0 revolution, you need to develop a Zen attitude towards your marketing and brand. - mattmcalister on 2006-08-04

Lloyd@work » It’s not content to them

  • How about “user voices” instead of “user generated content - mattmcalister on 2006-08-04

Igor | Creating Company Names Product Names Company Naming Guide

  • We created the Igor Naming Guide in order to demystify the naming process. In it we show how and why great product and company names work, when focus groups and standard ways of thinking about them might have predicted otherwis - mattmcalister on 2006-08-04
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