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Matt McAlister's Library tagged advertising →  View Popular

04 Aug 06

Internet advertising (Economist.com)

  • Online advertising is becoming a serious rival to the traditional sort. Google’s new advertising service could make the internet an even more valuable marketing medium - mattmcalister on 2006-08-04

Marketers See Opportunity as a Web Tool Gains Users (New York Times)

  • Google, Pheedo, Feedster and Yahoo Search Marketing are all peddling advertising options for R.S.S., an increasingly popular way of having a personal computer automatically retrieve information from the Internet. - mattmcalister on 2006-08-04

Users Click RSS Ads More Than Banners

  • Users receiving RSS feeds are much more likely to click on feed advertising than regular Web ads - mattmcalister on 2006-08-04

Time Warner Plans to Sell 5% of AOL to Google - New York Times

  • Time Warner has agreed to sell a 5 percent stake in America Online to Google for $1 billion as part of an expanded partnership between AOL - mattmcalister on 2006-08-04

A VC: My TACODA Data Tag

  • its a behavioral advertising network which means that the publishers who join the network cooperate with each other in sharing behavioral information about their audience - mattmcalister on 2006-08-04

Online: Where The Growth Is

  • The media pie is growing faster than the economy, about 7% a year, according to PricewaterhouseCoopers' most recent forecast. But what we spend the money on, and who gets it, is changing enormously. - mattmcalister on 2006-08-04

MediaPost Publications - Keyword Prices Continue Downward Spiral - 01/09/2006

  • keyword prices fell to an average of $1.43 last month--representing a 16 percent drop from the $1.70 average paid by search marketers in December 2004 - mattmcalister on 2006-08-04

The state of b-to-b media: Technology

  • As lead-generation programs become standard, b-to-b media will be weeded according to their ability to produce hard results. - mattmcalister on 2006-08-04

MoneySense.ca: News: Company News: PC Gamer to Stop Taking Ads From Cos. Dealing in Trade of Virtual Objects From Role-Playing Games

  • PC Gamer, the country's largest magazine of its kind, will stop taking ads from companies involved in the trade of virtual objects and characters from online role-playing games. - mattmcalister on 2006-08-04

Amr Awadallah Blog»Blog Archive » Google will miss 2005-Q4 quarter revenue estimates.

  • YPN will be hitting the Adsense program hard in 2006 once it’s out of beta. The adsense program is indeed starting to slow already, the google network revenue grew by 7% sequentially in Q3-2005 as opposed to 20% for google site. - mattmcalister on 2006-08-04

Lloyd@work » How do we buy audience?

  • if you can’t measure it, you can’t sell ads on it in anything like a mechanical way. And if you can’t sell in a mechanical way, you end up hiring human beings who pitch to clients and draw up readership surveys and explain “brand effects” and ot - mattmcalister on 2006-08-04
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