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04 Aug 06

Internet advertising (Economist.com)

  • Online advertising is becoming a serious rival to the traditional sort. Google’s new advertising service could make the internet an even more valuable marketing medium - mattmcalister on 2006-08-04

Surprising RSS Reader Usage Stats: What Do They Mean for Marketers? (Chris Pirillo)

  • Datamation takes a good look at the RSS Reader / Aggregator market and also shares some interesting FeedBurner stats, based on the 1,000 most popular feeds they’re serving. - mattmcalister on 2006-08-04

Internet Wasn't A Blip, The Recession Was: Report Defines A 'New Media Order'

  • Whatever the market shares ultimately prove to be, VSS says the forces driving change are clear: the expansion of digital media technologies, the shift toward consumer control of media--especially media supported primarily by consumer spending--and a shif - mattmcalister on 2006-08-04

MediaPost Publications - Display Ads Balloon 12% - 02/21/2006

  • Where did marketers spend their online ad dollars? E-mail sites were a favorite choice, garnering 35.1 percent of impressions--up from both last year's 20.2 percent - mattmcalister on 2006-08-04

business2blog: B2Day : The Revenge of Mainstream Media

  • the magic middle is where the nichebusters reside. And it looks like they are filling in that middle quite nicely. - mattmcalister on 2006-08-04

Publishing 2.0 » The Coming Search Advertising Crash

  • The issue is whether advertisers will begin to lose faith in search advertising. - mattmcalister on 2006-08-04

Journalism.org- The State of the News Media 2006

  • There still appears no clear path for transferring to this new medium all the wealth that has long financed journalism for the good of civil society - mattmcalister on 2006-08-04

PQ Media :: Alternative Media Research Series

  • Combined spending on blog, podcast and RSS advertising grew 198.4% to $20.4 million in 2005 and is expected to grow another 144.9% to $49.8 million this year. - mattmcalister on 2006-08-04

Online ads grow, beating outdoor marketing - WebWatch - Breaking Business and Technology News at silicon.com

  • global online advertising will attract 6.5 per cent of all advertising in 2008, which is up from 4.5 per cent in 2005. - mattmcalister on 2006-08-04

BBC NEWS | Technology | Search users 'stop at page three'

  • 41% of consumers changed engines or their search term if they did not find what they were searching for on the first page. - mattmcalister on 2006-08-04

hypocritical: Thanks to FeedBurner: Web traffic versus RSS traffic

  • I've tracked the visitors to my site. One group based on RSS feeds and the other based on traditional Web surfing. - mattmcalister on 2006-08-04

IAB/PwC: Internet Advertising Revenues at Record $12.5 Billion ? MarketingVOX

  • U.S. internet advertising revenues totaled $12.5 billion in 2005, a new annual record exceeding 2004 levels by 30 percent - mattmcalister on 2006-08-04

Local Media Sites to Reach $5.8 Bil.

  • In total, Web site revenue managed by TV stations, newspapers, radio stations and independent local sites is projected to reach $5.8 billion this year, up from $4.8 billion in 2005. - mattmcalister on 2006-08-04

MediaPost Publications - Behavioral Targeting Predicted To Reach $2B By 2008 - 04/21/2006

  • Advertisers will spend $1.2 billion on behavioral targeting this year, up from $925 million in 2005, according to a report released Thursday by eMarketer. By 2008, the amount spent on behavioral targeting will double to $2.1 billion - mattmcalister on 2006-08-04

RED HERRING | The MySpace Wannabes

  • With its staff of 100, Facebook has the college market pretty much sewn up: 100 percent penetration of U.S. four-year schools, and something like 72 percent of fulltime American college students on its network. - mattmcalister on 2006-08-04

User Web Spend Soared in '05

  • The average consumer spent more than $100 last year on online content - mattmcalister on 2006-08-04

MSN Ad Growth Lags Online Market

  • The modest growth pales in comparison to the 80 percent rise in ad revenue at Google and 36 percent at Yahoo - mattmcalister on 2006-08-04
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