webanalysis - Martin Nguyen on Diigo

20 Sep 09

The Brand Called Obama -- 2008 Presidential Campaign -- Barack Obama and Business | Page 2 | Fast Company

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webanalysis

Traditional top-down messages don't often work in an ecosystem where the masses are in charge. Marketers must cede a certain degree of control over their brands.
BarackObama.com features constant updates, videos, photos, ringtones, widgets, and events to give supporters a reason to come back to the site. On mybarackobama.com, the campaign's quasi-social network, Obamaniacs can create their own blogs around platform issues, send policy recommendations directly to the campaign, set up their own mini fund-raising site, organize an event, even use a phone-bank widget to get call lists and scripts to tele-canvass from home.

ICTlogy » Manuel Castells: Politics and Internet in Obama era

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webanalysis

Obama refused to be mainly funded by federal lobbies, which enabled him to propose political measures that went against specific lobbies’ interests.
This self-organization meant that the message was delivered not by the “candidate” or the “apparatus” but by “normal” people, by neighbours, that explained why were they voting Obama, on a personal basis.
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- Obama himself was a message. If Hillary Clinton decided that “she was a woman”. In Obama, he was the message and words mattered. And words were “hope” and “change”. Not gender, not race.
- “Hope” became a framework, a framework within another framework characterized by crisis or war. And in this framework, he would bring “change”.
- But most attacks, Obama fought them by being himself. And he also responded by bringing the level of debate to higher grounds, to more “philosophical” levels, avoiding personal reasons or personal confrontation.
- Simonetta Taboni develops the concept of ambivalence, on how people innovate without being trapped in their approaches: I want to change the world, but I don’t know how I’m going to do it, but I will try, and I will experiment. And, in this sense, Obama is ambivalent. Why is it so important to be ambivalent? Because goals are clear, but they leave enough blank spaces that citizens, experts, politicians, can fill in and participate. The means are collectively constructed… but led by the leader. People are engaged, people are involved through constant interactivity to go through constraints
- he major difference from ambivalent approaches is that parties write the full script. In ambivalence, something originating from outside the party is embedded in the discourse and even can transform the system. In an ambivalent approach, the Internet fuels the debate; in a non-ambivalent environment, the Internet is yet another bureaucratic tool.
- About transporting Obama’s model to Europe: it’s true that there is an Obamization of politics, and that there are shy approaches towards Web 2.0, but they are mainly technological, not conceptual. Everything remains under the control of the party machines, including the leaders — especially because there are no presidentialist elections. Power must be taken from political parties. And this will only happen under a sever catastrophic crisis of politics and political parties.

Drew Westen: Lessons Learned from the Election of 2008: Looking Back and Looking Forward

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webanalysis

predicted the popular vote within a percentage point or two (predicting roughly a 54 to 46 percent rout). In this model, every major factor that predicts electoral success--the popularity of the incumbent (the lowest in the history of Gallup polling), the state of the economy (measured in terms of gross domestic product), and "incumbent fatigue" (the same party had been in power for two terms) was running against John McCain. Other models from political science add the presence of an unpopular war--a fourth strike against McCain.
Equally important was the fact that Obama was the first Democrat since Franklin Roosevelt (who used radio to reassure the American people and maintain a personal connection with them) to command a substantial technological advantage over his opponents. Ever since Eisenhower spent over a million dollars advertising on the newly emerging medium of television, Republicans have consistently had the edge on technology, including voter databases that were as essential to Bush's victory in 2004 as to Obama's in 2008
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- McCain had caught up to Obama in most polls (and early September, when McCain took his first clear lead) and November 4, when Obama achieved a decisive victory. Nor can these factors explain why Obama, who was steadily losing ground to Hillary Clinton from the summer of 2007 through early November of that year (when she broke 50% in the national polls among Democratic voters and seemed, according to many commentators, "inevitable"), suddenly took off after his speech at the Jefferson-Jackson Dinner in Iowa, which many observers described as a turning point in the Democratic nomination process.
- ownfall of Democratic politicians for generations: peppering voters with facts, figures, and policy positions and assuming they will make a rational choice between bundles of plans.
- irrational commitment to rationality--their belief that good ideas sell themselves, irrespective of the way they are presented and by whom.
- "John McCain says he's about change, too--except for economic policy, health care policy, tax policy, education policy, foreign policy and Karl Rove-style politics," Mr. Obama told his supporters here.
- But in the closing eight weeks of the campaign, Obama controlled the four stories that matter most in an election: the story you tell about your yourself (that he was the candidate of change, fleshing out what he meant by change in his address at the Democratic Convention and in every major speech thereafter), the story you tell about your opponent (that he was four more years of Bush), the story the other candidate is telling about himself (McCain the maverick, which Obama countered by citing McCain's proclamation that he had voted with Bush over 90% of the time and parrying, "That's not a maverick, that's a sidekick"), and the stories McCain was telling about Obama (that he lacked the experience and judgment to lead, which events transpired to allow Obama to counter with the entire nation watching). Obama did it his way, not resorting to the kind of gutter politics he clearly abhorred, but laying out a coherent narrative about what a McCain presidency would mean to a nation that had endured eight years of George W. Bush.
- Voters are neither rational nor irrational (although at times they can be both). They vote with their values as well as their interests, and a good candidate and a good message appeals to both.
  
  Candidates and campaigns needn't choose between reason and emotion. A good message is one that draws people's attention, gives them pause to reflect on what has happened and what we need to do, and moves them to act.
- Messages matter. Compelling narratives, carefully crafted one-liners, and pithy phrases are no substitute for carefully thought-out policy positions if you want to govern well. But carefully thought-out policy positions are no substitute for compelling narratives, carefully crafted one-liners, and pithy phrases that capture the essence of your values or vision if you want to govern at all.

Why Democrats Rule the Web - TIME

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webanalysis

In February alone Hillary Clinton was able to attract 200,000 new donors, most of them online, rescuing her campaign from the brink of bankruptcy.
Howard Dean and later John Kerry revolutionized and then exploited online fund-raising in 2004
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- The irony is that McCain was once an Internet darling. Back in 2000, the insurgent McCain primary campaign raised more than $6 million online, shocking the conventional thinking at the time.

How To Make Your Video Go Viral: Become President

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webanalysis

his victory speech is on its way to becoming one of the fastest-spreading viral videos of all time

Obama ‘08 for iPhone | raven.me

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webanalysis

The one feature I think is the most groundbreaking is ‘Call Friends’, or as I have been referring to it as ‘The Two Minute Volunteer’. Call Friends organizes and prioritizes your contacts by key battleground states, making it easy to reach out. Caller stats are then aggregrated anonymously to a leaderboard within the application displaying key stats such as the number of callers and total calls made.

Gartner Says Citizen Social Networks Will Complement, and May Replace, Some Government Functions

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webanalysis

"The current global financial turmoil bolsters the case for government adoption of social networks as technology-budget cuts make tapping into societal resources, such as voluntary groups, philanthropists, associations and social network groups essential to complement weaker government action in some critical areas," said Andrea Di Maio, vice president and distinguished analyst at Gartner.
Diplopedia, a wiki created by the US State Department that supports collaboration across intelligence and foreign affairs agencies.
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- governments’ desire to retain ownership and control of the network, through restrictive participation policies, will be detriment to magnetism.
- Mr Di Maio added that social networks require little investment to start so, at a time when budgets are increasingly tight, such technology is welcome. Social networks have worked well to aggregate people and information to face natural disasters. People look both for peer support and for government when times are tough.
- Gartner predicts the execution of many government processes in human services, tax and revenue, health care and education will involve individuals who are neither employees nor contractors.
- “The future of government is a very different government and, in some cases, no government at all,” concluded Mr Di Maio.

Obama vs. McCain on media policy 2008. - By Tim Wu - Slate Magazine

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webanalysis

Obama Web site, "because it is the most open network in history. It needs to stay that way."
Obama's camp is "pro-net neutrality."
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- Being pro-net neutrality means that Obama and his advisers believe basic anti-discrimination rules (a modern version of the "common carriage" rules that make phone companies and innkeepers serve all comers) will preserve the open nature of the Internet
- "John McCain does not believe in prescriptive regulation like 'net-neutrality.' "
- Both McCain and Obama would claim that their views on the Internet and net neutrality are "pro-market." McCain calls it "prescriptive regulation" to dictate to cable or phone companies in what form they must provide the Internet. Conversely, Obama's camp says that a neutral Internet, like other public utilities, is the base line over which the free market operates.
- "infrastructure" view of the Internet—the idea that the Internet is itself a necessity upon which the economy is built.
- Camp McCain is far more suspicious of such thinking and fundamentally does not see the Internet as essential infrastructure in the same way. Instead, Camp McCain dreams of a competitive market in Internet services, and so if Obama sees the Internet as a road, McCain takes it as a car: something that consumers will buy if they want it.

Obama vs. McCain on media policy 2008. - By Tim Wu - Slate Magazine

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webanalysis

In the United States, communications policies can shape a presidential legacy. Herbert Hoover oversaw the creation of American radio and NBC, John F. Kennedy (not Al Gore) began funding the original Internet, Lyndon Johnson begat PBS and NPR, and Richard Nixon oversaw the deregulation that led to cable television. The future of the Internet and the way Americans communicate will be shaped profoundly by the 2008 election. It will be a legacy for the victor.
McCain and his advisers put their faith in the private sector's ability to provide a full and healthy information environment, and regard most government intervention as counterproductive. Camp Obama, meanwhile, believes in the need for serious oversight over what it perceives as real potential for abuse.
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- The Obama camp starts from the premise that the media and information industries are special—that like the transportation, energy, or financial industries, they are deeply entwined with the public interest.

How Many Web Gurus Did It Take to Elect Obama? - Politics - Gawker

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webanalysis

Thomas Gensemer. Gensemer joined Blue State Digital, a Boston-centered political consultancy founded by veterans on Howard Dean's Internet-powered presidential campaign, in 2005.
Jascha Franklin-Hodge. Blue State's cofounder and CTO, Franklin-Hodge, a Boston computer programmer, led the heavy lifting on my.barackobama.com and change.gov, Obama's transition website.
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- Joe Rospars. Another Blue State cofounder and veteran of the Dean campaign who embedded himself in the Obama organization as new media director. Portfolio dubbed him "Obama's tech guru." He served as a spokesblogger and argued that content, not technology, was key to Obama's victory.
- Chris Hughes.
- Scott Goodstein. A D.C. campaign manager whom the L.A. Times dubbed "Obama's text-message guru." He also built Obama's presence on external social networks, including Facebook and MySpace.
- Arun Chaudhary. Obama's director of field video production and "video guru" won the "YouTube primary" for Obama, according to Business Insider.
- Joe Trippi. Howard Dean's campaign manager, credited with inventing the modern practice of Internet campaigning.

The Internet's Role in Campaign 2008 - Pew Research Center

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webanalysis

Three-quarters (74%) of internet users went online during the 2008 election to take part in, or get news and information about the 2008 campaign. This represents 55% of the entire adult population,
- Going online for news about politics or the campaign. Fully 60% of internet users did this in 2008.
- Communicating with others about politics using the internet. Some 38% of internet users talked about politics online with others over the course of the campaign.
- Sharing or receiving campaign information using specific tools, such as email, instant messaging, text messages or Twitter. Fully 59% of internet users used one or more of these tools to send or receive political messages.
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- Six-in-ten internet users went online for news or information about politics in 2008
- Among the entire population, the internet is now on par with newspapers as a major source of campaign news -- 26% of all adults get most of their election news from the internet, compared with 28% who get their election news from newspapers -- although television remains the dominant source of political news in this country.
- This trend is even more pronounced among those internet users with a broadband connection at home. They are twice as likely to use the internet as they are newspapers to get political news.
- Politically-active internet users are moving away from news sites with no point of view to sites that match their politics views; this is especially true among younger voters.
- Fully a third of online political users (33%) now say that when they get online political information most of the sites they visit share their point of view -- up from 26% who said that in 2004.
- Both Democrats and Republicans are now more likely to gravitate towards online sites with an explicitly partisan slant than they were in 2004. Fully 44% of Democratic online political users (up from 34% in 2004) and 35% of Republican online political users (up from 26% in 2006) now say that they mostly visit sites that share their political point of view. However, the biggest change between elections occurred among the young. In 2004, 22% of online political users ages 18-24 said most of the sites they visit shared their views. That doubled to 43% of online political users in that age range in 2008.
- In total, nearly half of online news consumers accessed five or more different online types of news content in 2008.
- Among email users, 48% of Obama voters and 38% of McCain voters received email directly from a political party or candidate for office in 2008. Additionally, among voters who use text messaging:
  
  49% of Obama voters shared text messages related to the campaign with others; 29% of McCain voters did so.
  17% of Obama supporters and 7% of McCain supporters got text messages directly from a candidate or party.
  
  When these two activities are taken together, 22% of all Obama voters (text messaging users and non-users alike) communicated with others about the campaign or got information directly from a campaign or party on their cell phone, compared with 14% of McCain voters.
- Nearly one in five internet users belongs to the online political participatory class.
- . In 2008, nearly one in five internet users posted their thoughts, comments or questions about the campaign on a website, blog, social networking site or other online forum.
- This online participatory class is composed largely of politically active young adults -- fully 30% of those who post political content online are under the age of 25, and more than half are younger than 35.
- Get customized political or campaign news (as through an RSS feed, automated email updates or a customized web page).
  Post their own original content online.
  Take part in political activities on social networking sites.
- Fully 26% of all wired voters used the internet to help them navigate the voting process, as one in five (18%) went online to find out where to vote; 16% did so for information about absentee or early voting; and one in ten (9%) went online to find out if they were registered to vote.

Obama, the Internet and the Decline of Big Money and Big Media | techPresident

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webanalysis

f it were not for the internet, and all the campaign- and voter-generated activism that it has enabled, Hillary Clinton would already be the Democratic Party's presumptive nominee, and Barack Obama or another reform-minded candidate would be trailing badly.
From the 1980s forward, the presidential nominating process--what political scientists call "the winnowing process"--has been dominated by two things: the money chase and the big media's power to frame the primary narrative around the race.
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- Big Money + Party Establishment vs Smaller Money + Outsider Reformer
- "insider" candidate has also managed to appeal to the more working-class Democratic base while the "reformer" has tapped more well-educated liberal types
- the reformist campaigned for change and new ideas over experience
- how each candidate and their base is situated in the online ecology
- grass-roots mobilization, by the campaigns as they ask their supporters to take actions (click here to virtual phone bank, or to download a precinct walk list, or to host your own house party) AND by supporters acting on their own to make and share their own powerful messages of support.
- The old winnowing process, which was mainly about wooing big donors and winning news cycles, is no more.

Software and Obama's Victory

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webanalysis

While Dean didn't win the nomination in 2004, he and his
campaign still garnered a lot of influence in the Democratic
party. Dean went on to become the chairman of the Democratic
National Committee (the body that runs the Democratic party
nationally) and led much of the organizing that laid groundwork
for the 2006 and 2008 elections.
It doesn't take too much imagination to realize that keeping
track of all this information about households is a perfect task
for a computer. Indeed by the 2006 elections we started hearing
stories like this:

One suburban African American woman in Ohio, for example, told
us that though she tends to vote Democratic, she was deluged in
2004 with calls, e-mail messages and other forms of communication
by Republicans who somehow knew that she was a mother with
children in private schools, an active church attendee, an
abortion opponent and a golfer.

-- LA Times

The Republican system discussed here is their Voter Vault, which
builds up a detailed database of voters. The Democrats trailed the
Republicans in this area but made a determined push between 2005-8,
led by my old colleague Josh Hendler, to catch up. In order to make
use of this data the Democrats use another system - The VAN.
Like Blue State Digital, The VAN began as an ad-hoc bunch of
development as part of one particular campaign, in this case Tom
Harkin's Iowa Senate campaign in 2002. Also like Blue State
Digital, that software was taken into a company for longer term
development - Voter Activation Network, usually called VAN. The VAN
was used by various state campaigns in 2004, but by 2008 the
Democrats had a single VAN instance loaded with a copy of the
Democrats' national voter database to use nationally called
VoteBuilder (but still often referred to as The VAN, so I'll call
it that here). Unlike Blue State Digital, The VAN is a .NET
application with Visual Basic, SQL Server and ASP.NET. I can't help
but wonder which cultural difference is greater:
Democratic/Republican or .NET/LAMP.
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- A good chunk of the data in The VAN is aggregate data. You don't
  know who a person voted for, but you do know what the overall voter
  tally was for a particular precinct [9]. So if our
  example woman was lived in a precinct that voted 80% Democrat, that
  might explain why she was originally tagged that way. Similar
  aggregate data exists for race, church attendance, views on issues,
  where children get schooled. In all likelihood the Republicans
  didn't have that data matched to her individually, it was just that
  the aggregate data happened to align right up in her case.
- The VAN when working with the field organization and Mybo
  for more casual volunteer use. The campaign organized building
  integration between The VAN and Mybo, so that voter data in The
  VAN could be available to volunteers using Mybo and survey results
  captured in Mybo could augment the data in The VAN.
- The Obama field operation only existed in about 12 states in
  the general election. So Neighbor to Neighbor was for all the
  volunteers in the other states, where there was no staff. The
  field campaign was only run in the "swing" or "battleground"
  states. Before the web, those volunteers had nothing meaningful
  to do. Because additional democrat votes in California or New
  York don't matter. But Neighbor to Neighbor allowed a sort of
  activist arbitrage - where those California and New York
  volunteers could call Florida and Ohio. The Kerry campaign
  (2004) and MoveOn.org (2006) had both built tools to do this but
  the Obama campaign was able to do it on an unprecedented scale.
  
  -- Zack Exley
- Democracy relies
  on the engagement of everyday people in the way the country is
  run. It's too easy for layers of bureaucracy and money to get
  between The People and their government. If software can help cut
  through that, then I think that's a worthy cause.

BBC NEWS | Technology | Internet key to Obama victories

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webanalysis

The internet favours the outsider
more nimble use of the internet
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- According to Michael Turk, the e-campaign director for the Bush-Cheney 2004 campaign, the Democrats had learned the lessons of 2004 very well in an "arms race" between rival teams of developers.
- Mr Noble says he expects Mr Obama to raise $1 billion online during the 2008 campaign, 12 times as much as John Kerry raised through online fundraising in 2004.
- And joining Mr Obama's Facebook site - unlike responding to an email message of support - is a public expression of support which can have a broader political impact.
- They identified potential Republican supporters in every precinct around the country, using technology which predicts voter preferences on the basis of commercial data on car ownership, magazine subscriptions, and the like.
  
  And then they sent their campaign volunteers detailed instructions on who to visit, including local maps of the area and walking routes, and issues that each potential voter was likely to be most concerned about.

19 Sep 09

Is Obama Ready To Be A Two-Way President?

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webanalysis

Over 46% of America voted against Barrack Obama, with 22 states going to John McCain, regardless of weight in the Electoral College. Either way you look at it, that’s still a significant portion of America who didn’t believe #change or #hope were attributes of the Obama campaign. These voters believed their future lay with another candidate.
I will listen to you, especially when we disagree…and to those Americans whose support I have yet to earn, I may not have won your vote tonight, but I hear your voices. I need your help. And I will be your President, too.
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- In a sense, Change.gov is a simple and engaging site, but also highly intricate in its goals to give voters a voice. It is a resource center for sharing information, updates, jobs, and also provides a channel for people who share their vision, concern, and ideas with the President and his advisors through text, images or video.
- I ask you to believe – not just in my ability to bring about change, but in yours. I know this change is possible…because in this campaign, I have had the privilege to witness what is best in America.
- This isn’t just about broadcasting content through new channels or merely soliciting feedback, participating in popular networks or actively listening. It’s the ability to identify and internalize themes to precipitate change and earn support through action—not just words.
  
  For the first time, the U.S. President can cultivate grassroots communities directly where people create, discover, and share information online.
- There’s an extraordinary opportunity here for the White House to leverage these new and influential channels of conversation to embrace and cultivate voters as if they were customers, winning market share, one person at a time.
- This is an era in which information is democratized. The Web potentially offers a live and unfiltered looking glass into the office of the Presidency and also the thoughts, insights, support, satisfaction, and grievances of the American people.
- overnment
- he can use technology and two-way channels to not only increase economic efficiencies and boost education and media literacy, but also to “listen” to those influential beacons in order to continue to redraw, or potentially erase, party lines.
- t’s not about being Republican or a Democrat, it’s about representing the majority of the people, their views, passions, ambitions and struggles, in order to be a representative of the people for the people.

untitled

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webanalysis

Roosevelt loved radio, JFK had a special relationship with Hollywood and LBJ's affection for helicopters was so strong that his Oval Office desk chair was a green vinyl helicopter pilot's seat with built-in ashtray.

Obama's 'Cybergenic' Edge - ABC News

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webanalysis

Ever since a youthful John F. Kennedy bested a haggard Richard Nixon in the 1960 TV debates, it has been a political axiom that successful candidates must be "mediagenic" — able to reach through a TV camera and grab the attention and votes of passive viewers.
Franklin D. Roosevelt famously made radio his medium with his Depression-era "Fireside Chats" of the 1930s, and Kennedy rode TV into the presidency,

The YouTube Presidency | 44 | washingtonpost.com

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webanalysis

"This is just one of many ways that he will communicate directly with the American people and make the White House and the political process more transparent," spokeswoman Jen Psaki told us last night.

In addition to regularly videotaping the radio address, officials at the transition office say the Obama White House will also conduct online Q&As and video interviews. The goal, officials say, is to put a face on government. In the following weeks, for example, senior members of the transition team, various policy experts and choices for the Cabinet, among others, will record videos for Change.gov.

The Brand Called Obama -- 2008 Presidential Campaign -- Barack Obama and Business | Page 5 | Fast Company

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webanalysis

"It's already made a difference that a minority could rise this far through the democratic process," asserts Harvard's Quelch.
A BBC International poll from 2007 is even more dismaying: A survey of 26,000 people in 25 countries shows that three out of four disapprove of how the United States is dealing with Iraq, Guantanamo, global warming, Iran, and North Korea.
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- "The U.S. needs to listen to the world."
- This is precisely the strategy that Obama professes in international relations: to engage, even with countries that have been viewed as America's enemies
- Obama's candidacy and its call for change may already be resonating in countries that have lamented U.S. policy but still want to believe in the promise of American leadership. "That Obama exists has already begun to recalibrate the way the world sees us," Reinhard contends. "This is a good thing."

The Brand Called Obama -- 2008 Presidential Campaign -- Barack Obama and Business | Page 4 | Fast Company

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webanalysis

business community that's still overwhelmingly white at the top. As of 2005, one third of the Fortune 500 had no African-American directors;
As a result, Griffin explains, the closer minority hires get to the corner office or the boardroom, the more they become symbols. Even people recruited for their legal or financial expertise may be pressed to become what Griffin calls "internal brands."
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- But with census data projecting that 40% of Americans will be nonwhite by 2010, business leaders who are charged with inspiring and attracting the best talent and satisfying an increasingly diverse pool of shareholders may soon find that diversity is a business imperative.

Martin Nguyen's Library tagged webanalysis → View Popular

The Brand Called Obama -- 2008 Presidential Campaign -- Barack Obama and Business | Page 2 | Fast Company

ICTlogy » Manuel Castells: Politics and Internet in Obama era

Drew Westen: Lessons Learned from the Election of 2008: Looking Back and Looking Forward

Why Democrats Rule the Web - TIME

How To Make Your Video Go Viral: Become President

Obama ‘08 for iPhone | raven.me

Gartner Says Citizen Social Networks Will Complement, and May Replace, Some Government Functions

Obama vs. McCain on media policy 2008. - By Tim Wu - Slate Magazine

Obama vs. McCain on media policy 2008. - By Tim Wu - Slate Magazine

How Many Web Gurus Did It Take to Elect Obama? - Politics - Gawker

The Internet's Role in Campaign 2008 - Pew Research Center

Obama, the Internet and the Decline of Big Money and Big Media | techPresident

Software and Obama's Victory

BBC NEWS | Technology | Internet key to Obama victories

Is Obama Ready To Be A Two-Way President?

untitled

Obama's 'Cybergenic' Edge - ABC News

The YouTube Presidency | 44 | washingtonpost.com

The Brand Called Obama -- 2008 Presidential Campaign -- Barack Obama and Business | Page 5 | Fast Company

The Brand Called Obama -- 2008 Presidential Campaign -- Barack Obama and Business | Page 4 | Fast Company

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