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12 Aug 08
Getting Real: Use Real Words (by 37signals)
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Lorem ipsum changes the way copy is viewed. It reduces text-based content to a visual design element — a shape of text — instead of what it should be: valuable information someone is going to have to enter and/or read
Getting Real: Less Software (by 37signals)
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Solving 80% of the original problem for 20% of the effort is a major win. The original problem is almost never so bad that it's worth five times the effort to solve it
Getting Real: Context Over Consistency (by 37signals)
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Adding superfluous nav elements, just because they're consistent with the rest of the site, is just silly.
Getting Real: Epicenter Design (by 37signals)
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This means that, at the start, you ignore the extremities: the navigation/tabs, footer, colors, sidebar, logo, etc. Instead, you start at the epicenter and design the most important piece of content first.
Getting Real: Alone Time (by 37signals)
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A successful alone time period means letting go of communication addiction. During alone time, give up instant messenging, phone calls, and meetings. Avoid any email thread that's going to require an immediate response. Just shut up and get to work.
Getting Real: Unity (by 37signals)
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hire people with multiple talents who can wear different hats during development. The end result will be a more harmonious product.
Getting Real: Shrink Your Time (by 37signals)
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Give a programmer an afternoon to code a small, specific module and she'll crank it out, ready to move onto the next one.
Getting Real: Test in the Wild (by 37signals)
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- Decide if it's worth doing, and if so:
- 2. Do it quick — not perfect. just do it.
- 3. Save it. upload it. publish it
- 4. See what people think
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