Gonzalo Martin's Public Library

23 Nov 09

19 Nov 09

¿Piratas sexys o un problema más de fondo? » El Blog de Enrique Dans

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subvenciones filmotech

16 Nov 09

Lo que la industria musical no quiere que sepas – Música – Noticias, última hora, vídeos y fotos de Música en lainformacion.com

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cocktail2009 musica modelos de negocio

15 Nov 09

Phenomenon - The Price of Free - NYTimes.com

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My new viewing habits must make Brian Roberts very nervous. The more I play movies and TV shows from the Web, the less I use my cable TV service. I almost never order pay-per-view movies anymore
And I recently canceled my premium Showtime subscription. Most of Showtime’s best programs, including “The Tudors,” “Weeds” and “Dexter,” are available to stream through Netflix, as are a lot of the movies currently playing on Showtime’s Starz network. Why pay $23 a month when I can get the stuff for almost nothing?
6 more annotations...
- As the technology of television changes, so, too, does the experience of watching it. In the past, TVs often served as the focal points of communal gatherings. Families or groups of friends would collect around the set to watch the prime-time shows or the weekend games.
- The communal mode of TV viewing isn’t gone, but it’s becoming less common. As screens proliferate and shrink, and as the Web allows us to view whatever we want whenever we want, we spend more time watching video alone.
- Television companies, desperate to protect their sources of revenue, are trying to figure out ways to control or at least influence the shifts in our viewing practice
- Such opportunities reveal the conflict of interest that’s built into the TV business. The companies that supply us with pay-TV subscriptions — not just cable operators like Comcast but telephone companies like AT&T and Verizon — also tend to be the ones that provide us with Internet service. By blocking or slowing certain Net transmissions, they could shunt us toward their own programming and prevent us from viewing alternatives, particularly free ones. If my Internet provider degraded my Netflix signal, I would almost certainly go back to watching more cable programs.
- Looked at another way, Comcast was using its Web-access franchise to protect its pay-TV franchise
- he smartest, most creative TV shows, from “Deadwood” to “Mad Men” to NBC’s own “30 Rock,” tend to be the most expensive to produce. They have large, talented casts, top-notch writers and directors, elaborate sets and generally high production values. If the changes in our viewing habits stanch the flow of money back to studios, producing those kinds of programs may no longer be possible. In their place, we’ll get more junk: dopey reality shows, cookie-cutter police dramas, inane gab fests. The vast wasteland will become even vaster.

El video online hace crecer la inversión publicitaria « web television

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Los medios de comunicación estánhaciendo un gran esfuerzo para adaptarse a este nuevo entorno (ver post anterior sobre el éxito de los talk shows informativos en internet)

Los precios de CPM del WSJ son 75$ antes de descuento comercial y unos 50$ de coste neto, muy superior a los costes en españa de 15 euros CPM.

14 Nov 09

NETFLIX_datos de negocio de un videoclub online. « web television

"Con 11 mm de resistrados, con un 98% de pago 10,7mm, a 8,99$ de suscripción media por usuario obtiene 1600 billones de $ de ingresos, con un coste de adquisión de nuevo usuario de 26$ y una tasa de cancelación de suscripción del 4,4%."

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netflix

Video Metrics for Publishers, Advertisers, Viral Marketers | Visible Measures

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cocktail2009 mpg video metrics measures medidas

Clasificación de contenidos de web Tv: el valor de participación y su ciclo de vida « web television

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cocktail2009 clasificacion de contenidos

La conclusión es clara la fuerza y atracción de la web Tv no se basa en reproducir contenidos lineales de Tv esta en ofrecer una experiencia de participación diferente alrededor de estos contenidos.

Thursday, Nov. 12 - TODAY - TODAYshow.com

noticias en video con un timeline

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cocktail2009 msn videos tiempo real

Clicker - What's On Online

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cocktail2009 clicker programacion info de programas

09 Nov 09

Netlfix Streaming On The PS3 Is Slow And Painful | The Business Of Online Video

revision lamentable del tema, lento en cargar.

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cocktail2009 netflix sony PS3

INTERNET SERÁ EL PRINCIPAL MEDIO PARA EL ENTRETENIMIENTO EN 2024 - Marketing Directo

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cocktail2009 prevision 2024

08 Nov 09

TV Finds That a Mortal Foe, the DVR, Is Really a Best Friend - NYTimes.com

Suben de audiencia programas grabados, 46% ve la publi

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cocktail2009 tivo dvr saltos publicidad

TV Finds That a Mortal Foe, the DVR, Is Really a Best Friend - NYTimes.com

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The Fox series “Bones” has experimented with inserting into the middle of a group of commercials a segment with the show’s main characters discussing the story so far. That can induce a sudden stop in the playback.

TV Finds That a Mortal Foe, the DVR, Is Really a Best Friend - NYTimes.com

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more households own DVRs — 33 percent compared with 28 percent at this point in 2008
“The DVR was going to kill television,” said Andy Donchin, director of media investment for the ad agency Carat. “It hasn’t.