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"Now this is going to be fun….

We’re excited to announce our first batch of Wordpress + PhotoShelter plugins that allow you to:

1. Integrate your PhotoShelter photos and galleries into your Graph Paper Press themes for Wordpress
2. Allow your visitors to search your PhotoShelter photos from your site’s sidebar
3. Pull in your PhotoShelter gallery updates into your site’s sidebar

If you are a photographer who uses PhotoShelter, these integration plugins will enable you to manage your portfolio, blog, and PhotoShelter photos and galleries all from one site. The combination of Wordpress, PhotoShelter and our themes and plugins will push your web presence into the future, allowing you to connect with clients, promote, sell and license your work all from one place."

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"PhotoMedia’s Photography Person of the Year: Rick Smolan – Reinventing the Picture Book
Articles, Fall 2009, Person of the Year — By Richard on October 21, 2009 at 9:55 am

Through the use of interactive media and print-on-demand technology, Rick Smolan has pushed the limits of the photography book and brought the world closer together."

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photography photomedia web2.0 book business

Anecdote helps business leaders engage their people to be even better collaborators, leaders and change agents using the power of business narrative. Our clients often select us because our approaches are unashamedly pragmatic and practical and are based on our long experience in using these approaches to deliver business value.
Building collaborative workplaces

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anecdote narrative business

Nielsen: Online Video Use Skyrockets
Online video engagement by Internet users is deepening, according to a new report on the online landscape released last week by The Nielsen Company.

Nielsen Online CEO John Burbank takes a look at the economic and advertising impacts of the report.

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kobre business multimedia video photojournalism photography

Thinking about business models

A business model is the architecture of a business or project. It has four elements:

1. What compelling reason exists for people to give you money? (or votes or donations)
2. How do you acquire what you're selling for less than it costs to sell it?
3. What structural insulation do you have from relentless commoditization and a price war?
4. How will strangers find out about the business and decide to become customers?

The internet 1.0 was a fascinating place because business models were in flux. Suddenly, it was possible to have costless transactions, which meant that doing something at a huge scale was very cheap. That means that #2 was really cheap, so #1 didn't have to be very big at all.

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goldin business business_models

ContentNext Media is a media and information company owned by the Guardian News and Media Limited. Based in Santa Monica, California and New York City, the company covers the business of digital media, operating paidContent.org, mocoNews.net, contentSutra.com and paidContent:UK.

Founded by journalist Rafat Ali in 2002, the company's news sites chronicle the economic evolution of digital content that is shaping the future of the media, information and entertainment industries. Our belief is that in the near future, all media will be digital media, and we are helping define sustainable business models and innovation within this sector.

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contentnext_media business digital market media paulphd paidcontent journalism

Photographers on Twitter: How They Use It

By Qiana MestrichqianamestrichcloseAuthor: Qiana Mestrich See Author's Posts (6)
Recent Posts

* Braving the Sight Unseen: Interview with Blind Photographer Timothy O'Brien
* Photographers on Twitter, Part 2: My Favorite Tweets
* Photographers on Twitter: How They Use It
* Photography Empathy: How You Feel Is What You Get
* Your Camera Is an Agent for Change

Born and raised in Brooklyn, New York, of Panamanian and Croatian heritage, Qiana Mestrich has studied photography and its history for more than 15 years. Trained as a fine art photographer, Qiana's personal work ranges from portraiture to still life and landscapes. As a world citizen, she's also documented her travels to countries like Panama, Cuba, Trinidad & Tobago, the U.K. and more to come. View Qiana Mestrich's fine art photography on her Web site or read her blog, Dodge & Burn: Diversity in Photography. in Business of Photography on December 4th, 2008

What is Twitter? You may have heard of it from many different sources like the social media geeks in your life. Perhaps it was through corporate news like the recent Twittering Moms against Motrin incident or how the online shoe retailer Zappos uses this micro-blogging platform to transparently communicate with its customers.

Regardless of what you’ve heard, it all started with a 14-year old Jack Dorsey (now CEO) who way back when wondered: what if you could create an instant messaging service to easily and quickly share your status with friends and vice versa?

Personally, I created my own profile after reading that NASA’s Phoenix Mars lander was posting updates of its mission on Twitter. Soon after choosing my profile picture and a photo to customize my Twitter background, I discovered there was a whole world of online communication happening—with over 3 million users all sending messages to each other, in 140 characters or less.

Within the Twitter-verse, I’ve found many who identify themselves as pro photographers in their bios. In this

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twitter photography web2.0 collaboration blackstar mestrich business brand

A Gear Guide For Going Freelance

By David McIntyredavid-mcintyrecloseAuthor: David McIntyre See Author's Posts (2)
Recent Posts

* Nine Essentials (Besides a Camera) You'll Need as a Freelance Photographer
* A Gear Guide For Going Freelance

David McIntyre is a photographer for Black Star based in China and Hong Kong since 1995. Prior to becoming a freelance photographer, he was a staff photographer for The Phoenix Gazette. He has also worked for UPI, the Associated Press, EPA, Asiaweek Magazine, the Far Eastern Economic Review, Baseball America, and the minor league baseball teams in Denver and Phoenix before they had Major League teams. Visit David's Web site. in Business of Photography on March 13th, 2009

I’ve read the articles and postings about newspaper layoffs, and I’ve gotten my share of e-mails from former staff photographers asking for guidance. As someone who’s been freelancing for most of my career, what’s the first advice I would give to those of you striking out on your own?

Get the right equipment.

A lot of corporate and editorial assignments require portrait work, for example — which requires lighting gear. But most new freelancers don’t realize they will need more than their one shoe mount strobe.

Others may have more or less gear than what I find works best. But here are my recommendations for the equipment you’ll need to fulfill the majority of requests from potential clients.

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blackstar business freelancing photography

Eye on Image-Making: Eight Tips for Aspiring Photographers

By David WeintraubdavidweintraubcloseAuthor: David Weintraub See Author's Posts (37)
Recent Posts

* Eye on Image-Making: Eight Tips for Aspiring Photographers
* Notes from the VisCom Classroom: Teaching Video
* Eye on Image-Making: Five Ways to Tell if a Photographer Is Really in Business
* Eye on Image-Making: Portraiture Now
* Notes from the VisCom Classroom: Is It Better to Teach Full Time or Part Time?

David Weintraub is a writer, editor, photographer, and educator based in Aiken, SC. He is the author of eight travel books and many articles for publications such as Photo District News, Outdoor Photographer, and Hemispheres. David has a master's degree in journalism and mass communications from the University of South Carolina, where he is a full-time instructor teaching visual communications and writing. in Business of Photography on April 7th, 2009

I almost don’t recognize Shawna Simmons when she appears in my office doorway. A 2007 graduate, Shawna has returned to the University of South Carolina’s School of Journalism and Mass Communication to give several presentations as part of the school’s I-Comm Week, an annual exploration of the latest trends in mass media.

While an undergraduate, Shawna majored in visual communications. She was my student in our two photography courses, Photovisual Communications and Advanced Photovisual Communications. Now here she is, dressed in a stylish outfit capped by a black leather jacket, having just flown in the night before from New York.

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blackstar business photography advice start_up portfolio

Photography Websites: How to design a website that image buyers will love
website-montage.jpg

We're releasing something special today. If you're selling photos online, displaying your portfolio to get more commercial or editorial assignments, or even designing websites for photographers, you'll want to have a look at this.

Do you ever wonder, "Is my website doing its job? Am I working hard to get people there, only to have the site itself betray me?" Don't worry, you're not alone (being betrayed by your website is a growing problem). When we launched our photography website templates last fall, we picked up on this very fact - photographers and designers generally build websites based on their artists' intuition, and leave sound business reasoning aside. That's bad, of course, when you want your website to support your primary business goal - selling more of your work.

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buyers portfolio marketing business photography promotion website websites

For a second answer to the question of how photographers will market their work over the next five to ten years we turned to leading UK-based landscape, documentary and fine art photographer Simon Norfolk.

Said Simon: "In the few weeks between being asked to write this piece and me actually sitting down to do it, the international financial system has dissolved and the key banks nationalized.

All the money I had squirreled away to pay my future taxes and something for Mr and Mrs Norfolk’s old age has disappeared in a bizarre Icelandic banking collapse. So my prognosis about the economy over the next 5-10 years is not very optimistic, I’m afraid.

I gave up trying to make a living from editorial a few years ago, instead selling my work as limited edition fine art prints through galleries in London, New York and Los Angeles.

I still work for magazines - most of what goes on the gallery wall starts out as a magazine commission - but I see magazine fees as start-up capital.

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wpph norfolk photography marketing business interview

Welcome to Photo Business Forum

This business of photography is changing. Constantly. Yet, fundamental business principles remain the same.

Here in the Photo Business Forum, we aim to make sense of all this left-brain stuff. We'll leave the right-brain growth to other talented educators. But don't get it twisted, we're photographers first, and earn our living every day making images. We're not proselytizing from on high, these are street-tested and time-worn practices.

Are there other resources out there to pose your questions, get answers, and engage in a dialog? Absoultely, and We'll discuss them, promote and refer people to them. We are constantly participating in ongoing dialogs elsewhere. Usually it's responding to questions posted there, some of which we will post here as well.

So, is this a typical forum like that? No. It's where musings, commentary, news, and insights about the business of photography are posted, and then, by all means, feel free to post comments about the entry. We have a Flckr photo/forms/graphics pool - Photo Business Forum Flickr Group where you can start your own threads as well as post images/graphics/forms. Please make sure you look at the guidelines there too!

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lowe Business collaboration contacts editorial funding photographer photographers photography professional photojournalism usa

There are two main ways photographers charge for their work - either on commission, or through reproduction fees. In either case, as "authors" under the Copyright Designs and Patents Act 1988, and therefore owners of the copyright in their photographs, they are in fact issuing licenses to reproduce them. For convenience, however, the suggested rates are listed in the traditional categories of commission and repro fees.

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fees marketing sales nuj photography business copyright

Two Way Lens is a project designed to inform and inspire emerging photographers wanting to focus their creative output in a way that enhances their chances of finding an audience, being included in exhibitions and ultimately achieving gallery representation. The journey from inspired artist to successful artist is one that is often difficult to negotiate and hard to control. On these pages, I will feature the experiences and opinions of other photographers who I have found inspiring, and hopefully the knowledge they have built in their own experiences will be valuable to all of us finding our own way to sharing our creativity with the wider world.

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blog photography portfolio business two_way_lens

An ASMP white paper by Richard Weisgrau

Publishers control the day rate that they pay to photographers. In 25 years they have failed to increase the day rate to a level that would allow photographers to maintain the standard of living of 1973. In spite of this failure, many publishers seek more and more rights from photographers for the same low and continuously eroding fees. The situation is out of control. Photographers feel that they cannot control the day rate. They perceive that they have little individual clout in a negotiation with a major magazine. They cannot collectively bargain, since they are independent contractors and not entitled to the collective bargaining power of a union. The simple fact is that the publisher has all the advantages, EXCEPT FOR ONE. If the situation does not improve, good and reliable photographers will eventually be forced to refuse editorial assignments, since these will not support the photographers' costs and commitments to their businesses.

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photography asmp business paulphd rates economy

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photography photos stock design graphics webdesign image resources sales business agency agencies

Going Digital
By Angela Wolff

It’s the question every photographer asks when making the switch from film to digital: Which camera is right for me? It should be no surprise that the answers are as varied as their subjects and work styles.

For many, the decision boils down to the equipment already in use; sticking with the same manufacturer can shorten the learning curve and cut costs. For others, a close examination of business needs balanced with camera capability will help clarify the choice. But whatever you do, don’t make the decision based on cost alone.

“A lot of people are buying on price, and with [these things] you just can’t do that,” said Lon Atkinson of Atkinson! Studios in San Diego. “You need to carefully define your specific needs and pick based on what best fits your business.”

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digital asmp business photography images

Taking Stock
By Angela Wolff

Back in the 80s and 90s, "stock" was the name of the game. The economy was good, the market was hungry, and agencies hustled to get their photographers the biggest clients at the best rates. But then came agency consolidation. New contracts were issued, and many photographers felt their "agents" had become vendors, chipping away at prices, demanding higher sales percentages, and leaving their photographers to fend for themselves.

Some photographers have become frustrated and have left the stock game altogether. Others have simply decided to take matters into their own hands. Many are collecting fees from images still represented by the big agencies, while cultivating profitable stock models of their own. They have found ways - by creating their own e-commerce sites, by capitalizing on niche specialties, by maintaining hands-on relationships with buyers, or by turning low-profit deals into moneymakers - to make the most of the current stock market.

The photographers we talked to all said that, when licensing their own images, they garnered higher fees than agencies would have. Not just higher than the percentage split they'd usually see on their commission statements, but fees higher than what agencies typically charge their clients in the first place. The reason: As the big agencies gobbled up more and more small agencies and subsequently cut their image libraries, they not only offered lower revenues to their photographers, they also gave their clients fewer options and fewer services.

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asmp business photography sales marketing promotion stock

Words of Wisdom from Women Photographers

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photographers asmp business photography sales marketing promotion women female

Photo Annual Awards

You Gotta Play to Win.
Photo Competition Call For Entries – Deadlines and Web Links

The accompanying PDF contains names, organizers, deadlines, eligibility requirements, fees and Web links for over sixty leading photography competitions and grant programs held in the US and internationally. The details listed have been compiled from information currently available and may include deadlines and costs from past years’ events. Please be sure to consult individual competition Web sites for up-to-date information before submitting. It may also be advisable to contact competition organizers for further details or to answer specific questions.

Many professional organizations have additional listings of competitions for categories such as advertising, graphic design or broadcast media that may also apply to the work of certain photographers. Here are some additional Web links to pages with these listings:

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awards asmp business photography sales marketing promotion