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Open Text Social Media
The most valuable information within any organization often resides within the minds of its knowledge workers. This powerful “intellectual asset” has remained relatively untapped, because companies lack an effective Enterprise 2.0 strategy and there has not been an effective way for organizations to capture this knowledge base, allow it to grow, and share it company-wide—until now.
How to Use the Web to Transform the World- free ebook
Benko provides the reader with a gentle guide through the dark forests of political advocacy on the Internet. A must read for anyone wishing to understand how the Internet is changing politics forever. ""
10 Must-Haves for Your Social Media Policy
There are generally two approaches to social media policy making. Some organizations handle social media in an evolutionary way. Chad Houghton, the director of e-media and business development at the Society for Human Resource Management, told me that he thinks, “it might be beneficial not to create some arbitrary rules without first seeing where the opportunities and risks really are.”
Other organizations, meanwhile, feel more comfortable establishing a clear policy from the outset. IBM, for example, has published their social media guidelines publicly for anyone to read. It’s a great policy, though rather long.
A Control Freak's Guide to Social Media Influence
Losing control is a primary reason stated by brands who are unwilling to open themselves up to the conversation - and a major reason why most continue to use social media as little more than a brochure on the web. And yet the illusion of control is just that – an illusion. By not involving yourself you actually do more to remove control than if you did.
A visual overview of a Twitter PR Strategy
A strategic approach for organizations which are using Twitter to connect with their audiences, developed by Ogilvy's 360 Degree Digital Influence group.
Twitter Business & Marketing Book: Free Chapter at Twitter As A Business Tool - Building Your Business 140 Characters At A Time
people need to understand is that Twitter raises the bar for engagement from a consumer expectation level. People expect companies, businesses and brands to be represented on Twitter and interacting. They want to be able to communicate with your company and with people within your organizations in a multitude of capacities.
Using Web 2.0 to reinvent your business for the economic downturn
If you haven’t embraced Enterprise 2.0 across your organization already, then you’re aren’t going to be able to take advantage of this for a while. The good news: There no time like the present to start enabling the network to learn. Enabling open, persistent, freeform collaboration amongst far-flung workers allows vast amounts of institutional knowledge to pour out into visible places on the network where that information can then be studied, reused, and learned by others including (perhaps especially) new workers down the road.
All the Business Card Inspiration You Will Ever Need
30 business card inspirational websites, galleries and resources
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