Maggie Tsai's Bookmarks tagged readwriteweb →  View Popular

1) enterprise

e.g. dell ideastorm

real time user facing services based on data from customers -- your bank doesn't give u this, but google does

finding meaning in that data

google pagerank = meaning hidden in links (link is a vote)

other areas where "there is hidden meaning in enterprise data"

wesabe -- how people spend their money is a vote (nb: Tim noted he is an investor)

eg merchant pages give people collective intelligence about spending

3) mobile / ambient

software above the level of a single device. So mobile does not equal the phone. He talks about Microsoft Live Mesh, noting that it is currently only Windows - but he's waiting to hear from Microsoft on its future.

These are the three streams of the Internet - communication, entertainment
and research. You go online to communicate, have fun or find some information.
The viral properties of each stream are quite different:

1. Communication. This is perfect for viral. Think Hotmail, Twitter,
   Skype and Facebook. The viral property is built into the service.
   
2. Entertainment. Think You Tube or Second Life or any online game. I
   tell people about a really entertaining video. The viral property is weaker as
   it depends on a stream of loss-leader hits.
   
3. Research. Google got viral adoption because the alternatives were
   weak and it was a major problem faced by millions every day. As it was free and
   dead simple to use, there was no barrier to adoption; but the viral spread was
   only possible because it was such a big problem and it was so much better than
   the alternatives. This happens very rarely.

Research is simple to monetize. It leads to a database of intentions
and that leads to any number of advertising models that have a) proven returns
to advertisers b) proven use for searchers.

Entertaiment can be monetized through advertising and “freemium”. We
are used to the idea of ads to get free entertainment on TV/Radio and used to
paying to go to the Movies or rent DVDs.

Communication is really tough to monetize through advertising. It has
to be free to be viral (and it can be free because the marginal cost is close to
zero). So the only way to make money is some form of advertising. It is just
really, really hard to find a good way to offer advertising around a
communication service that works for both the user of the service and the
advertiser.

collaborative research, search with a communication angle, does look like the
next big thing. My definition of Web 3.0 is:

“The combination of Web 2.0 mass collaboration with structured
databases”.