Lynnita W's Library tagged donors → View Popular

- The responding donors have been using the Internet for an average of 12 years.
- They are online an average of 18 hours a week; 80% have given online and 51% prefer online giving.
- 66% of respondents said they visit the Web site of a cause or charity before donating for the first time; of those, 49% say they visit in nearly every instance when they are considering a donation to a new cause.
- When asked how email communications influence their giving, 42% responded that they are somewhat more likely to give;18% are a lot more likely to give again to a charity if sent email with news of recent accomplishments; 41% said that they are somewhat more likely and 33% are a lot more likely to give again if sent email about how their donation was spent.
- Only 8% of donors agreed strongly that charity Web sites are inspiring, and just 7% agree strongly that charity Web sites make them feel personally connected to their cause or mission.
- Furthermore, only 8% of respondents agree strongly that emails from causes they support to be inspiring or report that these emails make them feel more connected to the cause.
- In general, high-value donors want to have more control over their online experience, controlling both the type of content they receive/see and the frequency of communications.

04 Apr 08

Your donors are going online. Are you?

It would be easy if all it took was to digitize everything you do in the mail and dump it online. Unfortunately, it doesn't work like that. You have to make your material fit the medium.

02 Apr 08

31 Mar 08

This is an important principle for fundraisers to remember: People don't give to you because of your great numbers (though they might choose not to give if you have lousy numbers). People give because what you do touches their heart.

Generational differences around persepctives on online relationships.

That's when one of the "Baby Boomers" said, "Facebook, MySpace and those things are nice, but how do we bring them into a real relationship?"

To which one of the "Gen Y" members in the room stated. "That is a real relationship."
Another "GenYer" added that these young philanthropists "want to participate, but not in traditional ways. We'll start our own organization if we don't like the way you run yours," he added. In a follow-up question to this young man he said that he and his peers want to engage in various channels, not just the Internet, but since that is the "best and most efficient way to communicate, I assume that if you can't do that well, you're too bureaucratic for me."
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- Nonprofits still have a great deal of opportunity to engage the next generation and major donors through the Internet - "it ain't going away."

22 Mar 08

All too often, nonprofits think that by describing the outcomes they produce, potential funders will automatically appreciate what they do and therefore give them money. With all of the nonprofits out there asking for money, this is just unrealistic. What many funders are demanding these days is the value of the outcomes produced.... This allows them to make a much more informed decision.
1 How you frame the offer. Emphasize effectiveness, efficiency, and impact.
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- 2 How you report back. If you ever want to hear from the investor-like donor more than once, you need to tell them what their gift accomplished.