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The Next American Frontier - WSJ.com
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We still have companies and corporations, but now they are virtualized, with online work teams handing off assignments to each other 24/7 around the world. Men and women go to work, but the office is increasingly likely to be in the den. In 2005, an Intel survey of its employees found that nearly 20% of its professionals had never met their boss face-to-face. Half of them never expected to. Last summer, when the Media X institute at Stanford extended that survey to IBM, Sun, HP, Microsoft and Cisco, the percentages turned out to be even greater.
Newspapers are dying, networks are dying, and if teenage boys playing GTA 4 and World of Warcraft have any say about it, so is television. More than 200 million people now belong to just two social networks: MySpace and Facebook. And there are more than 80 million videos on YouTube, all put there by the same individual initiative.
The most compelling statistic of all? Half of all new college graduates now believe that self-employment is more secure than a full-time job. Today, 80% of the colleges and universities in the U.S. now offer courses on entrepreneurship; 60% of Gen Y business owners consider themselves to be serial entrepreneurs, according to Inc. magazine. Tellingly, 18 to 24-year-olds are starting companies at a faster rate than 35 to 44-year-olds. And 70% of today's high schoolers intend to start their own companies, according to a Gallup poll.
An upcoming wave of new workers in our society will never work for an established company if they can help it. To them, having a traditional job is one of the biggest career failures they can imagine.
Silver
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This is the writeable generation, a generation of young people who think of media as something they read and something they write – often simultaneously. This is a generation of content creators, a generation of young people who with the help of Web 2.0 tools know how to create content, how to share content, and how to converse about content. This is the generation for whom broadcast media – and its silent, obedient audiences – is rapidly fading and for whom conversations make more sense than lectures. This is a new generation with new writeable behaviors and it’s hard not to be hopeful about that.
Connection Cafe | How do we bring them into a "real" relationship?
Generational differences around persepctives on online relationships.
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That's when one of the "Baby Boomers" said, "Facebook, MySpace and those things are nice, but how do we bring them into a real relationship?"
To which one of the "Gen Y" members in the room stated. "That is a real relationship."
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Another "GenYer" added that these young philanthropists "want to participate, but not in traditional ways. We'll start our own organization if we don't like the way you run yours," he added. In a follow-up question to this young man he said that he and his peers want to engage in various channels, not just the Internet, but since that is the "best and most efficient way to communicate, I assume that if you can't do that well, you're too bureaucratic for me."
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