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Put Ad on Web. Count Clicks. Revise. - NYTimes.com
Where the data guys were once an afterthought in a marketing presentation, now they are at the core of the online strategy. What’s more, they can help advertisers save money in traditional media by testing different phrases or images online to see what works before producing an expensive television commercial or magazine ad. Who attracts more clicks in a grape juice ad, for example — the blond girl or the brown-haired boy?
The shift to data-based campaigns is forcing marketers to learn new skills and drawing a new breed of worker to Madison Avenue. While most data executives now in the field came from media backgrounds, they are recruiting Wall Street math geniuses because the job requires hourly adjustments in strategy based on numbers.
Report: Search Spending Off 8 Percent In Q4
summary of Efficient Frontier results due tomorrow
The Value of a Facebook Friend? About 37 Cents - Bits Blog - NYTimes.com
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Since the application became available in late December, nearly 200,000 Facebookers have been de-friended for the sake of a hamburger. That amounts to more than 20,000 coupons for free Whoppers.
Advertisers Invite Web Judgment
about stumbleupon model where people rate 'sponsored' sites that are sprinkled through the recommendations
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