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Put Ad on Web. Count Clicks. Revise. - NYTimes.com
Where the data guys were once an afterthought in a marketing presentation, now they are at the core of the online strategy. What’s more, they can help advertisers save money in traditional media by testing different phrases or images online to see what works before producing an expensive television commercial or magazine ad. Who attracts more clicks in a grape juice ad, for example — the blond girl or the brown-haired boy?
The shift to data-based campaigns is forcing marketers to learn new skills and drawing a new breed of worker to Madison Avenue. While most data executives now in the field came from media backgrounds, they are recruiting Wall Street math geniuses because the job requires hourly adjustments in strategy based on numbers.
The Screens Issue - Multiscreen Mad Men - Advertising in a Post-TV World - Interview - NYTimes.com
It’s an Ad, Ad, Ad, Ad World - New York Times
about publicis's plans for tailored personal ads online
ScribeMedia » Ad Agency of the Future
It's a long video, haven't had a chance to watch yet, but could be interesting. Panel discussion about digital agencies & their future
nice WSJ article about rise of online ad exchanges
this is how the long tail of advertising which already bloomed with search is going to be extended to display
are they agencies or marketers? (adage)
Smaller Shops Are Spending Less Time Building Ads and More Time Investing in Products and Business Concepts
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