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Lorna Vonseggern's Library tagged Marketing   View Popular

01 Jul 09

Why You Need A Corporate Blog & How To Ensure Its Success | The Marketing Analysts Blog

If you do not currently have a blog, you should consider the many benefits and opportunities that they provide. THE MARKETING ANALYSTS offers a complete Content Management System and blogging platform that puts the power of the web into the hands of your non-technical marketing employees. With Google friendly pages, search engine optimized content, in-depth web analytics, complete onsite training, and virtually every option your team can dream of, your new web platform will give you a competitive edge against your competition and offer rapid ROI. Contact us today for complete details.

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Blogging CMS Content Management System Marketing ROI Strategy SEO Social Media web Translation and Localization Translations site translation

26 Jun 09

Developing Customer Profiles: A First Step in Market Segmentation and Target Marketing | The Marketing Analysts Blog

The Marketing Analysts Blog - Data driven marketing decisions
Before you design your next marketing campaign, you should consider the ideal type of customer that you want to target. To maximize effectiveness and ROI, marketing collateral should target the right audience, with the right offer and be delivered through the right medium. However, knowing the best offer, storyline, theme, length and medium requires in-depth knowledge about your target. Gaining this level of knowledge often requires marketing research and the aid of multivariate data analysis.

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Demographic Market Segmentation Marketing Campaign RFM Socioeconomic Target

23 Jun 09

The Marketing Audit: Your Path To A Successful Marketing Strategy

The term Marketing Audit refers to a comprehensive review and appraisal of all Marketing functions. It includes a systematic and non-biased review of the internal and external environments. Some of the research procedures include the use SWOT, PEST and Five Forces Analyses.

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The term Marketing Audit refers to a comprehensive review and appraisal of all functions. It includes systematic non-biased the internal external environments. Some research procedures include use SWOT PEST

20 Jun 09

Marketing Research & Conjoint Analysis: Successful New Product Development

There are a variety of conjoint analysis techniques including MaxDiff, Choice Based Conjoint (CBC) and Adaptive Conjoint Analysis (ACA). Each type of conjoint analysis offers its own unique advantage. When the right method is used, conjoint analysis is an extremely effective marketing research technique for new product development (http://www.themarketinganalysts.com/en/pages/new-product ...)

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conjoint analysis new product development marketing research dallas

Develop More Successful Products With Conjoint Analysis | The Marketing Analysts Blog

Conjoint analysis is a term given to a broad set of marketing research techniques that are used in new product development. Some of the main types of conjoint analysis include Choice Based Conjoint (CBC), MaxDiff, and Adaptive Conjoint Analysis (ACA). Because each offers unique advantages, THE MARKETING ANALYSTS offers all types and recommend the right choice for your needs.

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Conjoint Analysis Marketing Research new product developmen

18 Jun 09

FREE MARKETING RESEARCH SERVICES – A VALUE WORTH UP TO $10,000

The Marketing Analysts Blog - Data driven marketing decisions Contact us for a free, no obligation meeting. We will discuss your marketing needs and tell you how we can help. That’s when this offer gets really good. We’ll give you up to $10,000 in free Marketing Research service and a complete report with actionable recommendations.

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Conjoint Analysis Customer Relationship Management Market Segmentation Marketing Research Strategy Predictive Preditive Data Mining Product Line SEO Search Optimization Target customer retention

17 Jun 09

What's Wrong With Your Product Line? - Free-Press-Release.com

THE MARKETING ANALYSTS offers proactive marketing research that provides a strategic road map to ensure the profitability of your product line. - themarketinganalysts.comextremely valuable results when planning a SKU based on new flavors, colors, scents, sizes, etc.. By providing answers to questions like “What is the best set of product combinations (SKU’s) that will maximize profitability?”, “What is the most efficient combination of SKUs to offer that maximizes the differences between SKU’s and avoids perceived similarity?” and “What should the priority be when offering new SKU’s?” Most importantly, our approach provides manufacturers with the answers they need before investing in product development and marketing launch plans

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Marketing Research Product Line SKU Rationalization Unilever Proctor & Gamble Sears Kenmore

Using Marketing Research To Develop Successful Product Lines

To solve the problem, THE MARKETING ANALYSTS offers proactive marketing research techniques to determine if the amount of differentiation of a new SKU offers incremental value. This type of research provides extremely valuable results when planning a SKU based on new flavors, colors, scents, sizes, etc.). Our marketing research techniques provide answers to questions like “What is the best set of product combinations (SKU’s) that will maximize profitability?”, “What is the most efficient combination of SKUs to offer that maximizes the differences between SKU’s and avoids perceived similarity?” and “What should the priority be when offering new SKU’s?” Most importantly, our approach provides manufacturers with the answers they need before investing in product development and marketing launch strategies.

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distribution channel Dr. Pepper Kenmore Lennox Industries Marketing Research new product development Product line mix sku rationalization reduction slotting fees Unilever

08 Jun 09

Use Predictive Analytics To Develop Better Ads That Maximize Roi! - Free-Press-Release.com

AnalyticAlchemy allows clients and their agencies to quickly test various advertisement components (headline, theme, offer, placement, color, size, etc.)and determine the design that maximizes ROI.

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Copy Test Ad Concept Predictive Marketing

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