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"Students Tap Mobile Tech. for Increased Media Use
Heavy Media Activity Linked to Poor Grades, Kaiser Study Finds
By Michelle R. Davis
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Young people are using new technologies to significantly increase access to television, the Internet, and music, spending more time with digital media than almost any other activity in their lives, but such heavy use could be having a negative impact on their school performance, a study released last week concludes.

Americans ages 8 to 18 devote an average of seven hours and 38 minutes a day to using media for recreational activities, or more than 53 hours a week. That’s an hour and 17 minutes more than in 2004, the last time the comprehensive study was done by the Henry J. Kaiser Family Foundation, a nonprofit research organization based in Menlo Park, Calif.

In addition, students are increasingly multitasking, using several different types of technology at the same time to access media. That means they actually pack in 10 hours and 45 minutes a day of media content into the more than seven hours, according to the report.

The study found that mobile technologies such as cellphones and iPods are the main cause of the increase in time spent with digital media, said Victoria J. Rideout, a vice president of the Kaiser Family Foundation and the director of its program for the study of media and health. Over the past five years, the proportion of 8- to 18-year-olds who own their own cellphones has grown from about 39 percent to 66 percent, the study found. Ownership of iPods and MP3 players went from 18 percent to 76 percent.

“There’s been a huge explosion in mobile media,” said Ms. Rideout, the lead author of the study. She noted that such devices now offer more than just the ability to talk; they sport features enabling the user, for example, to listen to music or video, play games, or access the Web. Students can acc

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