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"Kindle Sells Out: 5 Reasons Amazon Shouldn't Celebrate"
"Five iPad lessons Apple could teach Amazon to save the Kindle"
What could topple Amazon's Kindle dominance, then, if not another readily apparent dedicated e-reader or application? What qualities define the Kindle killer?
There are as many answers as pundits, but one big, glaring one might be ePub, the open e-book standard format established in 2008 by the International Digital Publishing Forum. Amazon Kindles do not support ePub, but Sony, Plastic Logic and other device makers do. (It's worth noting, of course, that Lexcycle's Stanza application for iPhones, which does support ePub, also is owned by Amazon.)
That Amazon ignores ePub at its peril isn't exactly a new idea; pundits such as O'Reilly Media founder Tim O'Reilly made that call months ago, illustrating that the fundamental difference between, say, Kindle and Apple's iPod is that people didn't populate iTunes and iPods solely with music purchased from Apple. If you're a Kindle user, you buy your books from Amazon through the Kindle store.
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