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“It appears that people around the world tend to look negatively on countries whose profile is marked by the use or pursuit of military power,” said Steven Kull, director of PIPA. This includes Israel and the US, who have recently used military force, and North Korea and Iran, who are perceived as trying to develop nuclear weapons.”
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“Countries that relate to the world primarily through soft power, like Japan, France, and the EU in general, tend to be viewed positively,” he added.