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Nov
15
2009
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how -- and when -- to start charging for your Web service. Without starting a riot
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My feeling is that you should begin charging right from the start... The longer something is free, the less it's worth,
Web 2.0: A Strategy Guide
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Give your service away for free, possible ad supported but maybe not, acquire a lot of customers very efficiently through word of mouth, referral networks, organic search marketing, etc., then offer premium priced value added services or an enhanced version of your service to your customer base.
Nov
15
2009
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Lifetime value > Cost per acquisition + Cost of service (paying & free)
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Too many freemium models have too much free and not enough mium
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