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May
21
2010
SaaS Pricing - Freemium - Revenue Modeling - Business Strategy
Nov
15
2009
Web 2.0: A Strategy Guide
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Give your service away for free, possible ad supported but maybe not, acquire a lot of customers very efficiently through word of mouth, referral networks, organic search marketing, etc., then offer premium priced value added services or an enhanced version of your service to your customer base.
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Lifetime value > Cost per acquisition + Cost of service (paying & free)
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Too many freemium models have too much free and not enough mium
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