Jose Luis Pajares's Library tagged public_art →  View Popular

huellas_urbanas es un blog dedicado a recoger imágenes que pasan desapercibidas, signos visuales, reivindicaciones y opiniones gráficas en la ciudad.

Cultural reasons aside, there is a certain ‘cool’ factor and street credibility that could never be achieved with a properly photographed advertisement. Graffiti artists, Tats Cru created a mural for Coca Cola and for Hummer, which of course was quickly defaced by ‘real’ graffiti, enhancing its authenticity. Critical Massive is a company that helps graffiti artists get paid for their work and gets them corporate jobs such as those described above. They have done work for Nike, Levis and Axe. Nissan and Napster joined in with some sidewalk stamping along with the famous stencil campaign by Linux, which all reveal that the movement is in full force amongst Fortune 500 companies. Currently, Xbox and Playstation have hit Brooklyn with character based graffiti and stencils. “It is the difference between basic marketing and strategic innovation. These days, for most brands, traditional marketing tactics equate to disaster. We need to move from being in the ad business to being in the experience business,” states David Gensler, a leading youth marketer.[4] The understanding is clear for corporations: they must cater to their audience, and the audience craves freshness.