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Elizabeth Somer's Library tagged youtube →  View Popular

25 Mar 08

Wired 14.12: The Secret World of Lonelygirl

  • Almost everything in the room was bought from Target on the same day, and the
    price tags are still hanging from some of her stuff. The closet is filled with
    men's clothing, and in the corner two guys huddle around a laptop and stare at
    the webcam feed.
12 Mar 08

Wired 14.12: The Secret World of Lonelygirl

  • Meanwhile, the online celebrity started spilling over into the real world.
    Rose was browsing for a book in Santa Monica after "My Parents Suck …" was
    posted and noticed two girls watching her closely. That night, Amanda received
    an email from a fan: "Hi Bree. My friend and I thought we saw you at the Barnes
    & Noble in Santa Monica, but it couldn't be you, right?"

  • If you want to talk to Jessica Rose, you can go to her MySpace page. If you want
    to keep talking to Bree, use this email."

Wired 14.12: The Secret World of Lonelygirl

  • The previous week, one guy had offered her a part in a movie if she would use
    her student ID to buy him discounted film at Kodak

Wired 14.12: YouTube vs. Boob Tube

  • #2
    "They've
    got the audience
  • So what about "Evolution of Dance," for instance? To put together this medley,
    did Laipply license 30 songs?

Wired 14.12: YouTube vs. Boob Tube

  • Altogether, this stuff constitutes a bottomless reservoir of short-form video
    content for others to siphon off if they choose
  • Until now, advertisers have underwritten mass media to reach mass audiences.
    Indeed, they've paid increasing premiums for the opportunity as audiences have
    shrunk, because even in a fragmented media world, the largest fragment – network
    TV – is the most valuable. But now they realize that they are losing not only
    mass but critical mass.

Wired 14.12: YouTube vs. Boob Tube

  • which stars a chubby young man in his New Jersey bedroom lip-syncing to an
    insipid but weirdly fetching Romanian pop song.
  • The price tag for YouTube, just to put the investment in perspective, is what
    Target paid for 257 Mervyns department stores and four distribution centers in
    13 states, and just a bit more than WPP Group paid for the Grey Global Group
    advertising network with 10,500 employees in 83 countries generating $1.3
    billion in revenue. Those, of course, are both profitable enterprises with vast
    fixed assets.
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