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23 Feb 07
A 'Soft Summer with Gates & Co.
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This is necessary because, put simply, it's just different operating within a company. Straying from the analytically and intellectually comfortable, albeit challenging, environs of consulting, financial engineering, et al, requires light years more leadership, tenacity, and patience. To succeed, you have to go beyond provision of the "right" answer; also required is the right process, people, and political messaging, things that I have begun learning much more through my varied extracurriculars at Wharton and through my short time in Seattle than anywhere else.
14 Feb 07
GameDaily BIZ: Yahoo's Brand Universe
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Yahoo's Brand Universe
With prime demographics spending more and more time at places like MySpace and Facebook, Yahoo's continued dominance in the web space is becoming clouded and uncertain. With, Brand Universe, however, the company hopes to tap into the popularity of certain topics and build communities around them. It's already off to a promising start with their Wii webpage...
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