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Kevin Yanong Li's Library tagged advertising   View Popular

03 Apr 07

How Ads Are Changing the Casual Model

  • Additionally, the advertiser is required to have an intimate knowledge of a game to blend within its environment without violating elements of the scene. For example, if a game is happening in the year 2040, it doesn't make sense to place an ad announcing a new release of a 2006 car. To top it off, leveraging powerful video ads in core games is almost impossible.
  • the more we realized that downloadable casual games are a perfect match for in-game advertising.
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