Lawrence Liu's Library tagged no_tag →  View Popular

"Why do some social sites thrive while others fail? Why do you find some networks have you dedicating hours every day to participate, while others couldn't get you to raise an eyebrow? And why don't your friends see with you eye to eye on what the best services are, even after you've told them about your favorites time and again? The more I am exposed to new sites and social services, it becomes clear to me that there are three core elements that need to be solved to deliver a killer social service - and falling short in just one can mean rapid closure. Meanwhile, even if all three of these core elements are solved for one person doesn't mean they are solved for everyone.

These three core elements? Technology, community and relevancy.
(Though not always in that order)"

blog.louisgray.com/...community-relevancy-three.html - Preview

"Engagement is such a grand concept that relates to everything from purchasing and repeat usage to satisfaction and recommendation behavior. Customer intelligence professionals want to nail it down and measure their customers' level of engagement, but they have trouble nailing down a precise model to do so. We have a new case study that details how one organization, Channel 4, the UK media outlet, decoded engagement."

blogs.forrester.com/...measuring-engagement.html - Preview

"Social Networks are among the most powerful examples of socialized media. They create a dynamic ecosystem that incubates and nurtures relationships between people and the content they create and share.

As these communities permeate and reshape our lifestyle and how we communicate with one another, we’re involuntarily forcing advertisers and marketers to rapidly evolve how they vie for our attention.

Facebook, MySpace, Twitter, Yelp, and other online communities transformed the regimen and practice of marketing “at” people into an opportunity to engage and interact with us – on our terms. It is the zeitgeist of socialized media and it’s manifesting into an obsession for branding, advertising, “viral,” marketing, and communications experts and professionals worldwide."

www.briansolis.com/...eople-defining-social-networks - Preview

Understanding Users of Social Networks

hbswk.hbs.edu/6156.html - Preview

Social media is helping to forge a new era in business transparency and engagement, creating both new challenges and opportunities. Gone are the days when companies could rely on carefully crafted press releases or flashy ad campaigns to communicate with their customers, often in an attempt to convince people that their products are the best in the field. In the age of social media, the rules have changed radically, and people today demand a more honest and direct relationship with the companies with which they do business.

mashable.com/...social-media-business - Preview

www.web-strategist.com/...-web-strategy-updated-for-2009 - Preview

Every week, I probably get a dozen cold calls from companies that have a Sales mindset and our looking to tap into the bank account of our brands. Few of these brands get in the door.

But contrast that with the rare company that has the Business Development mindset of an “Exchange of Value.” These folks realize that Business Development is about forming relationships that evolve into longer lasting partnerships. In other words, they follow Chris’s advice of:

* Asking what problem are you solving for your partner.
* Selling benefits, not features.
* Realize it “Should be as much about their needs as your offering.”

If you want to get a Brand Manager’s attention, I could not recommend more strongly that you act with a Business Development mindset instead of a Sales mindset. Your chances of getting a meeting – and eventually business – increase exponentially when you act that way.

www.hardknoxlife.com/...business-development-not-sales - Preview

Again and again the results have shown that people are unlikely to identify the best candidate, make the best investment or spot who really committed the crime. When asked to make a group decision, instead of sharing vital information known only to themselves, people tend to repeat information that everyone already knows.

www.spring.org.uk/...re-information-effectively.php - Preview

Competing on analytics sounds like a good thing, but is your organization actually living it? This past week at the OMMA Metrics and Measurement conference in San Francisco, we heard several agencies talk about how analytics aren't just a piece of the business, but are the key drivers in helping their clients kick the s#$t out of their competitors. Knowing how to successfully arbitrage and optimize the trigger points of the entire funnel through the use of technology and ingenuity takes not just smart minds but incredible discipline and stamina.

www.mediapost.com/publications - Preview

A while back I blogged about the possibility of networks and blogospheres cutting into the need for communities. I believe this is happening a great deal, as now people may have a more purposeful or ideal way of achieving their needs that they were once achieving by being in a community.

NOTE: I want to stress in this post I’m referring to *pure* CoPs, ie. cross-functional group spaces to learn about a topic (*usually* comprised of people across different teams). I’m not refering to teams using CoP-like social software, like Basecamp as a group space to coordinate and communicate tasks/project.

libraryclips.blogsome.com/...s-of-practice-in-a-network-age - Preview

Nancy White and Tony Karrer have teamed up to create a brilliant blog aggregation site called, Communities and Networks Connection.

This is not a community (it’s not a group space where we have an agenda)…and it’s not a network as the sources or readers don’t connect with others or have their own view of the network. Rather, it’s a simple aggregation of blogs on the topics of communities and networks.

Basically, it’s a convenient one stop shop daily read on what a bunch of bloggers are saying about Communities and Networks.

libraryclips.blogsome.com/...rks-connection-blog-aggregator - Preview

Three Principles Of Modern Events
To be successful, virtual –and real world– event planners must abide by the following principles:
1. Events should integrate with existing communities and social networks where they exist.
2. Events should have a strategy that includes the before and after –not just during.
3. The audience can assert control over the event, so encourage audience participation and know when to get out of the way.

www.web-strategist.com/...chnologies-with-virtual-events - Preview

Teens, more than any other age group, care about their friends. It’s the continuation of real-life friendship (and the creation of online ones) that has driven the tremendous growth of MySpace, Facebook, Bebo, etc. It’s about the social graph. That’s why more than 50 percent of Facebook users are under 25, even while older users are joining quickly.

mashable.com/...why-teens-dont-tweet - Preview

From a large and diverse pack, Forrester singles out Interpublic's R/GA, WPP's VML, Sapient Interactive, and WPP's Ogilvy Interactive as leading all interactive agencies "because of their overall strategic skills, execution and development capabilities, measurement and analytics skills, social and emerging media prowess, unique company visions, and high client ratings," according to Forrester analyst and report author Sean Corcoran.

WPP's Wunderman, Razorfish, and Omnicom's Organic also ranked as "leaders" in the space, while slightly less auspicious "strong performers" included Omnicom's RAPP, Interpublic's Draftfcb, Rosetta, and AKQA.

www.mediapost.com/publications - Preview

Facebook, MySpace and Twitter, along with blogs, wikis, RSS feeds and other messaging and collaboration tools, are finding their way into the workplace as enterprise applications. Analysts from Nielsen Norman, IDC and Gilbane say front-line workers are leading the charge, forcing senior management to go with the flow or stem the tide. The Facebook Generation wants to network with colleagues to communicate and collaborate.

www.eweek.com/...tware-in-The-Enterprise-240253 - Preview

Twitter and Myspace are different companies in different markets but there is a lot of evidence to suggest that they share, and will always share, the exact same problem. MySpace and Twitter are hugely popular for uses neither company anticipated. The mission of each company is so vague that their products are stretched and molded into a variety of different uses. Instead of targeting and building their business around one of these users they take their sudden popularity as a sign they have a killer product. They don’t.

codybrown.name/...cebook-as-twitter-is-to-______ - Preview

ESPN regards social networks such as message boards, conversation pages and other forms of social networking such as Facebook and Twitter as important new forms of content. As such, we expect to hold all talent who participate in social networking to the same standards we hold for interaction with our audiences across TV, radio and our digital platforms. This applies to all ESPN Talent, anchors, play by play, hosts, analysts, commentators, reporters and writers who participate in any form of personal social networking that contain sports related content.

thebiglead.com/?p=16916 - Preview

www.nytimes.com/...04twitter.html - Preview

The U.S. Marine Corps has banned Twitter, Facebook, MySpace and other social media sites from its networks, effective immediately.

"These internet sites in general are a proven haven for malicious actors and content and are particularly high risk due to information exposure, user generated content and targeting by adversaries," reads a Marine Corps order, issued Monday.

"The very nature of SNS [social network sites] creates a larger attack and exploitation window, exposes unnecessary information to adversaries and provides an easy conduit for information leakage that puts OPSEC [operational security], COMSEC [communications security], [and] personnel... at an elevated risk of compromise."

www.cnn.com/...index.html - Preview

No question social media is the hot topic in pharmaceutical marketing. Some companies are taking a few baby steps, but everyone is worried about FDA regulations -- or lack thereof, because there aren't any specific to social media. Industry watchers have demanded the FDA create them or hold a public hearing on the issue, but my prediction? Neither will happen.

The FDA will continue to maintain the position that it's the message, not the medium. In other words, the same rules apply whether it's social media or a print piece. So accept that and move on. You don't have to stop using social media, but you might have to take a some risks. A few companies will get warning letters, but most won't. And all of the cases will help set the precedents that will eventually empower more companies to use social media.

adage.com/...post.php - Preview