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Laura Link

Laura Link's Public Library

Groping for Ethics

  • Groping for Ethics


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    By Laura L. Link, APR


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    How appropriate was your college ethics course once you graduated and started working in the "real world?" I knew there would be difficulty applying the high-brow philosophical concepts taught in my class as soon as I saw the name of the textbook on my syllabus: "Groping for Ethics in Journalism." Yikes.

    Sure enough a month after graduating from the University of North Florida with my shiny new communications degree, I was offered free season tickets to a local community theater, Theatre Jacksonville, because of my role as a writer at a weekly arts and entertainment publication. I wasn't the theatre reviewer and did not require the tickets to do my job. Not directly. But, sure, I'd love to attend the plays, and being new to Jacksonville and new to my role as staff writer, I could see how becoming familiar with the work of the Theatre could be educational.

Questions To Ask Before Sending Your News Release Out by Laura Link Strategy Link Public Relations, Business, Advertising / Marketing

  • If you’re sending in a news release about a soon to be launched website, or a newly formed company, be sure to include a direct contact name, phone number, and email address if possible, so that a reporter can easily find you if he or she has any questions about the information. For more detailed information about creating a new publicity campaign, refer to 45 Days to Power Publicity by Laura L. Link, APR.

    While the media are competing amongst themselves to be the first to report (or scoop) headline news, contributors are competing to be that news. Give yourself a head start by learning the publication’s style, and respectfully submit your item to the appropriate contact.     - lauralink on 2006-08-17

  • If you’re sending in a
    news release about a soon to be launched website, or a newly formed company, be
    sure to include a direct contact name, phone number, and email address if
    possible, so that a reporter can easily find you if he or she has any questions
    about the information. For more detailed information about creating a new
    publicity campaign, refer to 45 Days to Power Publicity by Laura L. Link, APR.





    While the media are
    competing amongst themselves to be the first to report (or scoop) headline
    news, contributors are competing to be that news. Give yourself a head start by learning the
    publication’s style, and respectfully submit your item to the appropriate
    contact.

45 Days to Power Publicity by Laura L. Link, APR

  • This book is on Amazon.com and you can download the electronic version on the site. A must-have for business owners, marketers and assistants involved in publicity tasks. Piles of templates and forms. - lauralink on 2006-08-08
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