Laura Lo Forti's Library tagged media →  View Popular

Rather than speaking about "viral media," we prefer to think of media as spreadable. Spreadability as a concept describes how the properties of the media environment, texts, audiences, and business models work together to enable easy and widespread circulation of mutually meaningful content within a networked culture.

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we will outline the limits of these two analogies as part of making the case for the importance of adopting a new model for thinking about the grassroots circulation of content in the current media landscape. In the end, we are going to propose that these concepts be retired in favor of a new framework -- Spreadable Media.

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The most successful hybrid of old and new media comes from the last place you'd expect. How NPR's digital smarts, nonprofit structure, and good old-fashioned shoe leather just might save the news.

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Media Cloud is a system that lets you see the flow of the media. The Internet is fundamentally altering the way that news is produced and distributed, but there are few comprehensive approaches to understanding the nature of these changes. Media Cloud aut

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PolitiFact has compiled about 500 promises that Barack Obama made during the campaign and is tracking their progress on our Obameter.

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